5 ways to use your Business Cards more effectively
Contrary to popular belief, best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of most effective ways to use your business cards on a daily basis!
When Joe Girard, world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.
Even though he could afford more expensive seats, he chose to sit in upper deck and whenever Lions scored, he would throw business cards off top deck onto expensive seats below that offered a discount on a new car that was only good following day.
Joe Girard's example leads us to our first point:
1. Be Creative
An instructor at a karate class might hand out business cards at his son's t-ball game that say "First Lesson Free with this card". A pet store owner might give out business cards that have an offer for a free goldfish, or 10% off a purchase over $100.
No matter what your type of business, there is a creative way to get your business cards into hands of buyers.
If you can think of these creative ways before your competition does, you are one step ahead, and you will see increase in business.
2. Remember 1 to 1 ratio
The 1 to 1 ratio is easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within first minute of conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in hand of your potential prospects, what is going to make them keep it?
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.