Introduction to Keywords & Meta Tags

Written by Shannan Hearne-Fortner

Keywords arerepparttar words and phrases used by people when they search for web pages. For example, if I am looking for free web editing programs, I would type something like "free web editor" into a search engine. Those are keywords.

Meta tags are descriptive words and phrases that you attach to your web pages and are invisible torepparttar 128351 visitor to your site. However, anyone can view your meta tags if they right click on their mouse and choose "view source". These meta tags help search engines find your site. Make sure that you use meta tags and use them wisely. If someone has designed your site for you, ensure they have placed meta tags on your web page; you'd be surprised at how many sites I've seen that have few or no meta tags.

Meta tags include: Keywords - These are descriptive phrases and words separated by commas attached to your index page. You should focus more on using phrases because that is usually how people enter keywords when they do a search for a web site. To be considered search engine friendly, you should not have more than 875 characters in your keywords and you should not repeat any word more than three times. Description - This is a description of your site that is attached to your index page. Use descriptive words and avoid filler words such as the, at, in, etc. Your description can be up to 150 characters long to considered to be search engine friendly Title - Your title should be descriptive and contain your keywords. A title is attached to each page in your site. Choose your titles carefully, search engines use these readily to index your site. For example, if you sell educational books, titling your page "Jennifer's Resources" will not bring you a lot of traffic. However, a title like "Educational Books - Science, Math, History for Children" would serve you a lot better. Think: what is my product and who is it for?

Are The Search Engines Censoring The Internet?

Written by Richard Lowe

Every single day I surf through about a dozen sites, looking for interesting articles and message board posts. I do this for many reasons: for my job, which requires that I stay up-to-date on current technologies, and for my hobby, which allows me to write articles aboutrepparttar internet andrepparttar 128350 web.

A big portion of my daily routine involves visiting forums related to all facets ofrepparttar 128351 internet. These forums often have some incredible information not readily available anywhere else; repparttar 128352 best of these (WebMasterWorld, JavaScript City, Spider Foods, WebDev Forums, Lisa Says it all andrepparttar 128353 Web Site Abstraction Forum) are tightly monitored and are heavily trafficked by knowledgeable people.

I find them very useful not just for ideas, but to occasionally post something of interest to others. You know, that's something that I truly enjoy. Stumbling across a post which asks a question, responding and finding out that I really did help someone solve an issue. There are few better feelings than that.

Anyway, today I was looking through some posts on these boards and I noticed a very common concern and theme. Virtually every webmaster onrepparttar 128354 boards is concerned above all else with one thing: getting traffic to their site. And to get traffic virtually all of those same webmasters was convinced they have to get high rankings inrepparttar 128355 search engines.

I'd seen this before, of course, but today I noticed something that actually made me angry. I realized thatrepparttar 128356 search engines, especiallyrepparttar 128357 larger ones, are causing people to self-censor their own sites.

One lady stated she had a painfully built set of links for quilt sites. She believed it wasrepparttar 128358 most complete set of quilt links onrepparttar 128359 internet, and seemed quite proud. However, she was disturbed and even was considering removingrepparttar 128360 links because it might hurt her rankings in Google.

I continued looking overrepparttar 128361 posts on that and other forums and found similar posts scattered throughout. One person was afraid because he included pages of content not related torepparttar 128362 theme of his site. Would Google drop his ranking and thus cut his income? Yet he really wanted to include those pages ... but felt he had to remove them because of this search engine.

You see, what's happening is Google and other search engines have to work very hard to create very intelligent robots to scanrepparttar 128363 web for sites. Until recently, these robots considered each and every page as a separate entity. Now, however, a change is occurring. Google is attempting to group pages together into sites, and then judge all ofrepparttar 128364 pages as a group. The implication of this is apparently sites which are "tightly themed" will be positioned higher inrepparttar 128365 results pages than those that are not.

I guessrepparttar 128366 theory is that a tightly themed site is somehow better than a site which has lots of information about many different subject.

Google also ranks pages (and now perhaps entire sites) based uponrepparttar 128367 number and quality of sites that link back. The thought behind this is that if a site is linked to by other quality sites (sites related torepparttar 128368 theme), then that site is somehow better than other sites and deserves to rank higher.

So what's seems to be happening is many webmasters are very, very concerned about every move they make. Every change to their site is measured againstrepparttar 128369 question, "what will Google or Altavista or whatever think of this change?" Will making that change drop their rankings? Will it get them removed fromrepparttar 128370 engine? Willrepparttar 128371 Earth come to an end simply because a link to a site with different content is included?

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