Introduce Yourself to Local Markets

Written by Kay Bolden

A minor political scandal broke inrepparttar small Mississippi town where I was living, andrepparttar 129370 local paper scrambled to cover allrepparttar 129371 angles. Unfortunately, most of their writers lived in larger cities at least 50 miles away -- which, if you know Mississippians, might as well be in another country.

The initial stories were peppered with inaccuracies aboutrepparttar 129372 town andrepparttar 129373 political scene. Likerepparttar 129374 rest ofrepparttar 129375 locals, I was irritated by allrepparttar 129376 errors, and almost stopped readingrepparttar 129377 paper altogether. But then, one day, I noticed little sprites, dancing all overrepparttar 129378 paper. Could those possibly be ... dollar sign$?

I sat down and dashed off a bold letter torepparttar 129379 editor, proposing a follow-up story with quotes from residents and an interview withrepparttar 129380 political whistleblower -- who just happened to live 2 houses away from me, and often gave me gardening advice. I had no clips atrepparttar 129381 time, unless you countrepparttar 129382 poetry contest I won in 11th grade.

But within 24 hours, I had an assignment.

Weeklies, small dailies and regional tabloids lackrepparttar 129383 cachet ofrepparttar 129384 big, metro papers orrepparttar 129385 national glossies; they are often overlooked by freelancers. A working writer can find some golden opportunities with a simple letter of introduction and a few follow- up phone calls.

1. Identifyrepparttar 129386 editors of small newspapers, shoppers' guides and local publications in your area who need to produce regular features, news items with a local spin, and home-grown human interest stories. If you live in a very small town, take a look at repparttar 129387 next county as well.

2. Don't forget about businesses that send out regular newsletters, likerepparttar 129388 tourist bureaus,repparttar 129389 Rotary Club andrepparttar 129390 local junior college. Someone has to write that copy -- why not you?

3. Pare down your list based on your own writing skills and interests. If you understand education issues, pitch a school resource guide torepparttar 129391 Chamber of Commerce; they get requests from new residents and visitors allrepparttar 129392 time. If finance is your beat, write a piece called "How to Make Your Vacation Pay for Itself" for repparttar 129393 regional travel mag. Like to write about food? Propose a new cooking or restaurant column torepparttar 129394 weekly paper.

Features and Benefits: Which is Which and Why Do I Need to Know the Difference?

Written by Linda Elizabeth Alexander

This article may be freely published in your print or online newsletter or on your website provided 1. You includerepparttar byline andrepparttar 129369 resource box; 2. You printrepparttar 129370 article in its entirety, unchanged; and 3. You notifyrepparttar 129371 author when and where it's printed with a courtesy copy or a link. Subject: Business, Marketing Number of Words: 430 Website:

Features and Benefits: Which is Which, and Why Do I Need to Knowrepparttar 129372 Difference? -- (c)2002 By Linda Elizabeth Alexander

How do you guarantee that your ads, sales letters, web copy and other marketing materials as hard-hitting as possible?

You've heard that when writing promotional copy, you should promote benefits rather than features. Benefits showrepparttar 129373 genuine value of your products to your customers. They go beyondrepparttar 129374 specs of your product to tell customers about all they will lose if they don't buy from you now. How do you distinguish between features and benefits? And once you do, how do you communicate those benefits?

1. Write down features and benefits before you start.

People don't buy products -- they buy what products do for them. Before you begin, make two columns for a list: One for features (your point of view) and another for benefits (from your customers' points of view). Are they buying telephone service, or connection with their loved ones? Are they buying a portable heater, or in- home comfort and protection fromrepparttar 129375 elements? Are they buying college courses, orrepparttar 129376 lucrative career that will ensure their financial security?

Cont'd on page 2 ==> © 2005
Terms of Use