Into Every Life a Little Rain Must Fall - Part 2

Written by Elena Fawkner

=> Expanding Your Network

Now think about what you need to do to expand your network. Think about where you should go, what networking groups you should consider joining and how much time you have available to invest in networking. Ask people from your existing network where they go and what they do and start there. Also think about groups such as alumni clubs, industry associations and social clubs and well as your personal hobbies and interests.

Attend networking functions organized by these groups and when you're there, workrepparttar room. Enjoy yourself, shake hands firmly and smile. Show up early and leave late. If you go with a friend or colleague, split up. Play your 15 second commercial over and over again. Have a 45 second version ready too for those who are interested in learning more about your business. Spend two thirds of your time with people you don't know. Don't try and sell your services, focus on building rapport withrepparttar 117950 people you meet. Collect business cards and make notes onrepparttar 117951 back of them to jog your memory later when it comes to making further contact withrepparttar 117952 people you meet. Show genuine interest and get people to talk about themselves.

If you get anxious when meeting new people, arm yourself with a checklist of conversation starters such as industry challenges, trends impacting your business, and questions such as "What brings you to this event?" or "Tell me aboutrepparttar 117953 customers you like to do business with". Endrepparttar 117954 conversation with "If there's ever anything I can do, please call" and exchange business cards.


As noted earlier, this isrepparttar 117955 part where most people drop out ofrepparttar 117956 race. Therefore, it'srepparttar 117957 part where you can gain your greatest competitive advantage.

Failure to continuously follow through with people they meet isrepparttar 117958 number one reason most people never reach their full rainmaking potential. Many people attend functions, meet new people, collect business cards, file them in a Rolodex and wonder why nothing ever happens.

In order to succeed in your business, you must not only have a precise understanding of exactly what it is you are selling and to whom, you must also make a commitment to sell it over and over and over again, often torepparttar 117959 same person! The average person has to hear a message seven times before they will remember it. Most sales are made afterrepparttar 117960 fifth contact and only ten percent of people haverepparttar 117961 staying power to makerepparttar 117962 fifth call. That means that out of a group of 100 competitors, you're only competing against ten of them. The difference between you andrepparttar 117963 other ten will come down torepparttar 117964 effectiveness of your system for maintaining contact with people who can refer you business.

Here's how to tend your garden:

=> Follow Uprepparttar 117965 Initial Meeting

Following your networking activities, you will have in hand a stack of business cards from people you have met. What do you do with them other than filing them in your Rolodex? Write a short note to each person you met that you would like to develop a relationship with. This note should be handwritten, and go something like this:

Eggs, Baskets and Multiple Streams of Income

Written by Elena Fawkner

One ofrepparttar legacies of 9/11 is that that large sections ofrepparttar 117949 U.S. and world economy have taken a body blow.

Every day we hear of more and more companies who plan to lay off large numbers of workers (or have already) as they strive to reposition themselves to ride out what repparttar 117950 doomsayers predict will shortly become a full-blown recession.

As much as you can intellectually sympathize with a decision that effectively sacrifices a few forrepparttar 117951 good of repparttar 117952 many (i.e.,repparttar 117953 ultimate survival ofrepparttar 117954 business entity andrepparttar 117955 jobs of all those left behind), if you'rerepparttar 117956 one in repparttar 117957 firing line it's pretty cold comfort that others will be more financially secure as a result of your sacrifice.


It's not unusual for people in such a situation to begin to rebel againstrepparttar 117958 idea of having their financial destiny in someone else's hands. Quite right, too. The response of many in this situation is to begin to think about working for themselves, to be free ofrepparttar 117959 tyranny of being dependent on others for their financial survival.

Unfortunately, however,repparttar 117960 failure rate of new small businesses is high and they take time to get up and running. So thinking about and actually starting a new business AFTER you've lost your day job is too little, too late.

For this reason, many people start their own business part-time, while they're still working full-time. This approach has several advantages, not least of which is a financial cushion (i.e., your salary) duringrepparttar 117961 time you're building your business.

The goal of most such business owners is to eventually become successful enough to allow them to quit their day jobs and work on their own business full-time. Fair enough.

As recent events have shown, however, no-one is immune from financial vulnerability whether you be employed inrepparttar 117962 full-time workforce, a struggling home- based entrepreneur running your own small-scale travel agency or anything in between.


So how do you know what to choose as your livelihood to ensure that you will never again be subject torepparttar 117963 vagaries ofrepparttar 117964 economy, to ensure that your financial future is secure?

The cold hard truth is that since you don't have a crystal ball, you simply don't. After all, who could possibly have foreseenrepparttar 117965 events of 9/11 (other thanrepparttar 117966 FBI andrepparttar 117967 CIA)?

Whatever your job, career, business or investment strategy, things can take a downturn. Does that mean you have to take a downturn right along with them? Well, if all your eggs are in that particular basket, it does. But what if all your eggs are not in that basket but only a few of them? Well then, you simply divert repparttar 117968 energy you were expending onrepparttar 117969 basket that's gone south intorepparttar 117970 ones that are still headed north.


Multiple streams of income isrepparttar 117971 key. You've probably heard ofrepparttar 117972 concept in terms of running an online business. It means don't just sell one product or service from your website, sell several so that if one bombs, your livelihood doesn't have to.

Well, you can applyrepparttar 117973 same approach to your life. Who says your only choices are to work full-time in paid employment, work full-time in your own business, or work full-time in paid employment and part-time in your own business?

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