Into Every Life a Little Rain Must Fall - Part 1

Written by Elena Fawkner

"Into every life a little rain must fall." And into every business too. Don't haverepparttar luxury of surplus cash to fund a rainmaker for your business? Well then, it'll have to be up to you. As usual. Here's how:


"Everyone wants to win on Sunday, but not everyone is willing to practice Monday through Friday." Vince Lombardi

If you asked all of your competitors whether they want to be successful, it's a fair bet that pretty much all of them would say "Yes, of course, who doesn't want to be successful?"

But if you asked your competitors if they were prepared to do what it takes to develop their businesses so they could ultimately become successful, to payrepparttar 117963 price in terms of effort, discipline, perseverence and patience, although most if not all would probably answer "yes, of course, whatever it takes",repparttar 117964 reality is that very few of them actually would.

Although everyone wants success, very few are prepared to payrepparttar 117965 price overrepparttar 117966 long haul. Oh, they may give it a good go for a little while but whenrepparttar 117967 results don't come quickly, they decide their efforts aren't working and try something else.

The cold, hard reality is that success takes hard work, lots of it, and lots of time. Overnight successes are very rare. That's why successful people say there's always room atrepparttar 117968 top. It's because most people quit before succeeding, even when success is literally just aroundrepparttar 117969 next bend. This is why you have very little competition. Although you may think you have a lot of competition, in reality you're really competing against only ten percent or so becauserepparttar 117970 other ninety percent will drop out before they achieve success.

Think of your business as a garden. The first stage is to decide what you want to grow,repparttar 117971 second stage is to go get seeds and plant them,repparttar 117972 third stage is to tend your garden andrepparttar 117973 fourth is to reap what you have sown. The greatest challenge for most people is to sustain themselves throughrepparttar 117974 third stage. This is where patience is essential because it may be some considerable time between planting and reaping. Tending your garden also requires, in addition to patience, creativity, self- motivation, self-discipline, perseverence and resilience (allrepparttar 117975 better to bounce back with after disappointment, my dear).

The good news, though, is that ninety percent of your competitors can't or won't stick it out long enough to reachrepparttar 117976 harvest stage. This is why you can be always be a success no matter how much competition you have. So, let's get to it.


Before you can plant your seeds, you need to know what it is you want to grow.

"Communicating one on one is different. This requires listening, never taking your eyes off that person, conveyingrepparttar 117977 impression that this conversation is very important to you." Rick Pitino

The first step in communicating with anyone about your business is knowing with absolute clarity what it is you and your business are about. You must decide what it is that you offer and to whom. This means finding your niche. It isrepparttar 117978 kiss of death to any business to try to be all things to all people. Acceptrepparttar 117979 fact that not everyone is a worthwhile prospect for your business and don't waste your energies targeting anyone who is not a worthwhile prospect.

For example, let's say your business is about web site optimization for search engines. You take your clients' web pages and you optimize them for each ofrepparttar 117980 engines, tailoringrepparttar 117981 pages to rank well. You don't design web pages, you don't create them, you don't offer credit card merchant facilities or shopping carts. You optimize existing pages to rank well inrepparttar 117982 search engines. Period. This is a very specific niche withinrepparttar 117983 broader market of those requiring help marketing their web-based businesses.

Although that broad market will include people interested in web page optimization, it will also include people interested in learning HTML, looking for shopping cart assistance, looking for website design services or information on successfully promoting affiliate programs. If you targeted this entire market, it would be like trying to find a needle in a haystack identifying those people interested specifically in web page optimization.

Instead, narrow your focus to that niche ofrepparttar 117984 market that you have decided to target and target ONLY that market. Everything you do needs to be focused on web site optimization and nothing else. Every communication you make must be to that end and no other. Don't allow your message to be diluted by generalizing. Don't allow your business to become fragmented.

The most effective rainmakers are very skilled at differentiating themselves and their businesses fromrepparttar 117985 competition because they know exactly what they are selling and to whom before they ever meet their first prospect. They have rehearsed over and over in their minds what it is that makes them special and why a client would be smart to do business with them. They relish questions such as "So what do you do?", "What makes you special?" and "Why should I do business with you?". While ordinary mortals may stumble and fumble for effective responses to such questions, rainmakers have no such problem. Effective rainmakers know, specifically and precisely, exactly what they do and who benefits from their services and they are ready with powerful statements about their skills and talents.

Misclassifying Employees as Independent Contractors ... One of the Most Expensive Mistakes of Them All! Part 1

Written by Elena Fawkner

The time comes for every successful home-based business owner when one person can no longer do it all. Inrepparttar early days of your fledgling business you accepted that not only were you CEO, CFO, COO, secretary, treasurer and marketing director, you also had to be laborer, receptionist, janitor, chief cook and bottlewasher. That is simply what you have to do when starting out. In fact, I'll bet you worked harder in your "little home business" than you ever did in your former life as corporate whatever, right? But nowrepparttar 117962 time has come. You have successfully taken your business pastrepparttar 117963 initial, maddeningly slow, frustrating start-up phase torepparttar 117964 point where you're seeing some growth ... so much growth in fact that you're finding it near impossible to keep allrepparttar 117965 balls inrepparttar 117966 air.

The time has come to hire some help. OK, but what kind of help do you need? If it's a secretary/receptionist, that's easy. You go out and hire yourself a competent employee. But what if it's someone to carry out specific projects such as designing a website for a good customer you just can't service withinrepparttar 117967 timeframerepparttar 117968 customer needs? What if it's someone to create a marketing program to launch your business torepparttar 117969 masses? What if it's a bookkeeper to handle your accounts payable, receivable and everything else in between? The difference between these types of activities and our secretary/receptionist example is thatrepparttar 117970 former are all specific projects whereasrepparttar 117971 latter is not.

When considering whom to hire for your project work, you have a choice ... hire a full-time or part-time employee or hire an independent contractor. Byrepparttar 117972 time you include allrepparttar 117973 add-on costs of hiring an employee (in addition to wages or salary you need to add on federal and state payroll taxes, social security tax, federal unemployment insurance tax, state unemployment insurance, workers' comp premiums and employee benefits, not to mention shelling out for office space and equipment), hiring an employee becomes a relatively expensive option compared to hiring an independent contractor to dorepparttar 117974 same work. The add-on costs of hiring an employee usually add about 30-40% torepparttar 117975 bill. In other words, if you pay your employee $10 an hour, you'll really be paying $13 - $14 an hour once you include allrepparttar 117976 add-on expenses.

In contrast, although you usually pay an independent contractor more than an employee, that cost will still be less than an employee withrepparttar 117977 add-on expenses. You may pay an independent contractor $12 an hour without any additional charges. Sound good? Well, read on. It's not as easy as it looks.


So, what isrepparttar 117978 difference between an employee and an independent contractor anyway? Quite simply, an independent contractor is someone who contracts with someone else to provide specified services for a set price on terms and conditions outlined inrepparttar 117979 contract.

For example, let's say you hire a gardener to mow your lawn and get rid of weeds once a week. Your contract (whether written or not) is that Joe Gardener will arrive at your house on Friday morning, mow your lawn, get rid of weeds and generally tend to your garden. In exchange, you agree to pay Joe $40 for this service each week. Joe supplies his own lawnmower, hedge clippers and weeding tools. Joe decides what time he arrives and how longrepparttar 117980 job takes (within reasonable parameters). You do not supervise Joe in his tasks or dictate to him how they are to be done. Joe is an independent businessperson and you treat him accordingly. The final product is either to your satisfaction or it isn't. When he's finished, you pay him if you're satisfied withrepparttar 117981 end result and you don't pay him if you're not.

Contrast this with an employer/employee situation. Let's say you ownrepparttar 117982 business Joe's Gardening Service. You employ three employee gardeners to perform services for your business. Asrepparttar 117983 gardeners' employer, you pay them a fixed wage and you withhold taxes, unemployment insurance and various other benefits from their wages to remit torepparttar 117984 appropriate government agencies. In addition, you provide your employees withrepparttar 117985 tools and equipment they need to perform their work. You tell them what to do and supervise them while they're doing it. Atrepparttar 117986 end ofrepparttar 117987 job they get paid by you whether your customer is satisfied withrepparttar 117988 job or not. In other words, although your customer may not pay you (the independent contractor) because she is dissatisfied withrepparttar 117989 work performed by your employees, you must still pay your employees because they are not independent contractors - they are your employees and are entitled to be paid a fixed wage. If you are dissatisfied with their work, you can fire them but you can't decide whether to pay or withhold their wages based onrepparttar 117990 end result ofrepparttar 117991 particular project.

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