Interviews with Well-Known Ezine Writers #3: - Shelley Lowery

Written by Michael Southon

MS: Shelley, you're an excellent person to talk to about Ezine Articles, because - as well as being a prolific Ezine Writer - you own and operaterepparttar largest article announcement lists onrepparttar 124313 Internet ( How would you rate Ezine Articles as a promotion technique?

SL: Writing Internet articles is one ofrepparttar 124314 best promotional strategies used online. Not only will it provide you with massive free publicity, but it will also build your credibility and promote you as a trusted professional in your area of expertise.

MS: How long have you been writing Ezine Articles and what arerepparttar 124315 main topics you write about?

SL: I've been writing articles forrepparttar 124316 last four years and I write mainly about Internet marketing, Ecommerce, Web Design, and Web Development.

MS: Shelley, are Ezine Articles your principal web marketing technique?

SL: Yes, writing articles is my main marketing strategy, as I have found it to be highly effective.

MS: What sort of Articles have you had most success with? In your experience, what kind of Articles are most in demand?

SL: I have found that articles written to teach and inform arerepparttar 124317 most in demand.

MS: Shelley, some Ezine Writers promote a product or service in their Resource Box, while others aim only to get a subscription to their free Newsletter. What would your advice be for getting maximum results from your Resource Box?

SL: I use a combination of both. I mention my product within my bylines, however, I concentrate more on gaining new subscribers. By obtaining my readers' email addresses, I will haverepparttar 124318 opportunity to advertise my products over and over again. A long-term relationship with a subscriber is much more beneficial than trying to make a one-time sale.

MS: What have you found to berepparttar 124319 most effective ways of getting your Articles published?

SL: I use a combination of methods. The most effective method I use is an opt-in list. I enable my visitors to subscribe to my publishers list to receive new articles as soon as they're released. The second most powerful method I use is article announcement lists. Some additional methods include posting my articles on my website and submitting them to article directories.

MS: Apart from getting your Articles published in Newsletters, are there any other ways you use your Articles to promote your website? (such as turning them into a free E-Book)?

SL: In addition to getting your articles published in ezines, syndication services provide a great way to gain massive free promotion. If your article is published, it will be displayed across hundreds of websites.

Converting Newsletter Readers Into Website Explorers

Written by Mike Morgan

Allrepparttar experts agree, if you want visitors to explore your website, you have to give them a reason; without one, they'll click away from your site. If you publish an email newsletter and own a website, here's an interesting way to promote viewing of your website's pages among your newsletter readers.

Sprinkle (actually, "hide") trivia tidbits throughoutrepparttar 124312 pages on your website. They can be in body copy, image captions, advertiser copy ... anywhere. Then run a quiz in your newsletter, letting your readers knowrepparttar 124313 that all ofrepparttar 124314 answers are somewhere on your site. Offer a prize torepparttar 124315 first person to email you with allrepparttar 124316 correct answers.

You may freely repostrepparttar 124317 sample quiz without any resource box. I would appreciate, however, some sort of a link to my website Bison Creek Author Services in your newsletter or on your site. If you need ad copy lines for a newsletter link --

"Author services, including sales copy writing, free article posting, manuscript readings, reviews and testimonials--for writers just like ourselves: long on vision, but way short on funds. Bison Creek Author Services"

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