Pamela Geiss is publisher of LotsaPerks Newsletter which offers tips and articles on best ways to advertise online. Pamela publishes twice a week with an occasional Sunday tutorial that teaches her subscribers something they have asked to learn about. She also has a classifieds issue on Saturdays where subscribers can place a free ad.
To subscribe visit http://www.lotsaperks.com or mailto:firstname.lastname@example.org with your first name in body of email.
KH: How important has publishing an ezine been to your business?
PG: It has been most important thing I have done online. It's best way to develop relationships with people. The Internet is so impersonal and so many people have been scammed online that you really need to give them a chance to get to know you before they will think about trusting you enough to purchase anything from you.
KH: How long have you been running an ezine and how many subscribers do you have?
PG: I have been publishing LotsaPerks Newsletter for over 3 years now and have over 10,000 subscribers.
KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?
PG: The first thing I did was to go to www.google.com and put in ezine+directories and then I listed my ezine in every one of them. I recommend listing your ezine everywhere you can find. You can never get too much exposure!
If they had had Ezine Announcer when I first started, it would have saved me hours and hours of time, but it didn't exist then.
KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?
PG: Writing articles is best free advertising you can get! You not only get your business out there in front of many people, but you also get links to your business, as many ezine owners keep copies of their ezines on their sites, which helps you with link popularity in search engines.
Plus, you allow people to get to know something about you and your business which allows you to develop a rapport with potential customers. In addition, I have met and established some great business contacts and met some fine people by writing articles.
I remember first article I wrote, I thought, "If I know this, EVERYBODY must know it!" Well, I found out that not everybody knew it. There is always someone out there who knows less than you do, so never be afraid to write about things you know.
KH: What methods do you use to promote your products or services within your ezine?
PG: I have a Recommended section in my ezine where I put my links. I try to find good business opportunities for my subscribers. If they look really good, I'll sign up for them and try them out to see if company is paying commissions on time. If product turns out to be easy to sell, etc., and if I like it, I'll put it in my Recommended section. If I'm holding a sale, I will announce that close to beginning of ezine.