Jan Tallent-Dandridge is publisher of Rim Digest, a marketing and small business ezine with informative articles, helpful tips, fun info and lots of freebies that goes out three days a week: on Monday, Thursday and Saturday. Interested potential subscribers can see it here: http://www.rimdigest.com or write to subscribe at mailto:firstname.lastname@example.org?subject=subscribeKenH
KH: How important has publishing an ezine been to your business?
JTD: For this particular business, it was 100% necessary as my real *JOB* IS my ezine. My main income stream is from ad sales so it is imperative to keep ezine going. My secondary business, digital products, relies on mentions in my newsletter as well as other forms of promotions.
KH: How long have you been running an ezine and how many subscribers do you have?
JTD: It will be three years on Feb. 10 of 2003 and I have over 31,000 subscribers. There are weeks I will pass 32,000 and then lose up to 500 with bounces and closed accounts, etc.
KH: Do you submit your ezine to directories and/or announcement lists and if so how effective has this been in gaining new subscribers to your publication?
JTD: Rim Digest is listed with most of main directories and I am sure this helps a lot with gaining subscribers. I also use software to remind directories and update my listings whenever major changes are made, such as when I added extra day to my publishing schedule when a nice number of my subs asked me to.
KH: Do you write and use your own articles to promote your ezine? How valuable has writing articles been in promoting your ezine?
JTD: I do not write nearly as many as I should; I have about 25 articles published. I always try them out on my publishing friends for feedback before I even use them in my own ezine. I do know that this is best and quickest FREE form of promotion there is!