Rapid product development is a core competency for any successful information marketing business. Information marketers are always looking for faster, better ways to get new products to market and start making sales.Sources of ready made and/or cheap content can be found within
public domain and through freelance ghostwriters; but, there is still a cheaper, even lazier way to create a product: conduct an interview!
Why Interviews?
An interview essentially costs nothing more than your time. The hardest part of process will be coming up with a subject, finding a subject expert, and then coming up with a good list of questions.
Once tape is rolling, your interview subject does all really hard work of pouring out contents of his mind. Your product writes itself in about an hour.
Better yet, once interview is complete, you have multiple options for product packaging and delivery. You can transcribe interview into an e-book, record it to CD or MP3 or both. You can bundle both formats together – and then charge a higher price for product.
Interviews also provide you opportunity to mine content gold right in your own backyard. Imagine this: instead of searching for hours online just to find, say, reusable information for a health niche product, you contacted a local M.D.or nutritionist and got fresh, credible information for that product?
It's not all that difficult to do. If you're averse to cold calling, just ask your regular family doctor for a referral. Ask your attorney or your hairstylists for referrals. There are hundreds of professionals where you live who would leap at chance to drum up extra business and amp up their credentials by being listed as a contributor to a web based product. Think in terms of joint ventures and you'll start thinking up dozens of ways you can take that one interview product and cross-promote it all over place.
Minimum Investment Required
You may already have all of tools you need and, if that's case, then your development costs are zero.
