As you will know, one key method of producing information products is to create an eBook / Report with articles or interviews from Top industry experts.

(HINT - if you get a number of ‘experts’ to participate, then this really improves things for you. Firstly, you have expert advice from a range of people in business, often advice may differ slightly, and this is a great benefit to see how views change.

Plus, more experts involved in your project, better - this gives more credibility.

Finally, you could develop a series of article on back of project, cross-referencing answers from experts, or using responses from one expert at a time, then following on later with next set of responses from next expert….. (HINT - great for setting up an effective auto responder series.)

To create you very own version of this, simply approach a number of key figures in world of business, marketing and internet.

Then, give them a little background to who you are. (HINT - here's a great place to 'blow your own trumpet' as they say.... don't undersell yourself, but at same time, don't oversell either!)

Now - tell them a little more about what you are doing..... something like this.. "I have spent a long time studying your material and products and, like many I have come to respect you. Now I wish to compile high-level input from you and your industry colleagues, to distribute via my list, affiliate program and contacts."

Now next part is VERY important.... they will want to know just how they benefit from helping you with your product..... so tell them something like this....

"What's in it for you? Publicity! Any publicity is good publicity! This opportunity gives you 'carte blanche' to say anything and everything on questions asked, and anything else you want to say. You and your business will get more exposure to potentially thousands of possible customers. Your answers can be as long, detailed and thorough as you like, plus they can be as frank as you wish. I will not edit copy of your response (unless you use bad language!!)"

Next - show you are serious, and put in some (not too many) restrictions, and give good reason for doing so....

Setting, let alone, maximizing, your craft’s price is a little more complicated than it first seems. The obvious price is as much as a willing buyer is ready to pay. But how do you arrive at that figure? Craft pricing has often been left more to gut feeling than to rigorous analysis.

Knowing your easily-quantifiable costs, for example raw materials, tools, packaging etc, on one end, you need to consider, on other end, what market will bear. You need to charge as much as you can to cover all unknown or unanticipated costs, as well as to maximize your bottom line profit. This is essence of proper craft pricing.

When trying to set prices, most crafters forget to include most important expense of all - cost of YOU. You are talented and skilled, otherwise there would be no market for your craft.

Most crafters get into their crafts out of love for what they're doing and are just looking to cover expenses. But your time, skill and effort are valuable. Take them into account when you set your price.

In order to sell your goods at a reasonable profit, you need to determine maximal price. “Maximal” is defined as “the greatest or highest possible”.

I got comfortable charging most that I could for my crafts when painful experience showed me there would be costs I hadn’t anticipated – very expensive ink that sprayed all over room (and me!) when I was trying to refill a cartridge – products I had to recall and replace when I determined chemical used to fix ink to fabric had gone bad.