Interview with EXPERTS - PART 1

Written by Gary Durkin


Interview with EXPERTS - PART 1 by Gary Durkin (c) 2004 - All Rights Reserved Worldwide.

As you will know, one key method of producing information products is to create an eBook / Report with articles or interviews from Top industry experts.

(HINT - if you get a number of ‘experts’ to participate, then this really improves things for you. Firstly, you have expert advice from a range of people inrepparttar business, oftenrepparttar 116537 advice may differ slightly, and this is a great benefit to see how views change.

Plus,repparttar 116538 more experts involved in your project,repparttar 116539 better - this gives more credibility.

Finally, you could develop a series of article onrepparttar 116540 back ofrepparttar 116541 project, cross-referencing answers from experts, or using responses from one expert at a time, then following on later withrepparttar 116542 next set of responses fromrepparttar 116543 next expert….. (HINT - great for setting up an effective auto responder series.)

To create you very own version of this, simply approach a number of key figures inrepparttar 116544 world of business, marketing andrepparttar 116545 internet.

Then, give them a little background to who you are. (HINT - here's a great place to 'blow your own trumpet' as they say.... don't undersell yourself, but atrepparttar 116546 same time, don't oversell either!)

Now - tell them a little more about what you are doing..... something like this.. "I have spent a long time studying your material and products and, like many I have come to respect you. Now I wish to compile high-level input from you and your industry colleagues, to distribute via my list, affiliate program and contacts."

Nowrepparttar 116547 next part is VERY important.... they will want to know just how they benefit from helping you with your product..... so tell them something like this....

"What's in it for you? Publicity! Any publicity is good publicity! This opportunity gives you 'carte blanche' to say anything and everything onrepparttar 116548 questions asked, and anything else you want to say. You and your business will get more exposure to potentially thousands of possible customers. Your answers can be as long, detailed and thorough as you like, plus they can be as frank as you wish. I will not editrepparttar 116549 copy of your response (unless you use bad language!!)"

Next - show you are serious, and put in some (not too many) restrictions, and give good reason for doing so....

"I would prefer it if you could keeprepparttar 116550 number of blatant product 'plugs' down to a minimum! One reason for this, is that I have learned overrepparttar 116551 years that this activity tends to loserepparttar 116552 article credibility and is sometimes seen as an advertisement rather than informative copy. I would also like to replace any product links / URL's with my affiliate links URLs for you service or product - unless you disagree of course."

Pricing for Crafters

Written by Eileen Bergen


Craft pricing properly done maximizes your income without driving away potential customers. This and cost controls arerepparttar keys torepparttar 116536 profitability of your craft business.

Setting, let alone, maximizing, your craft’s price is a little more complicated than it first seems. The obvious price is as much as a willing buyer is ready to pay. But how do you arrive at that figure? Craft pricing has often been left more to gut feeling than to rigorous analysis.

Knowing your easily-quantifiable costs, for example raw materials, tools, packaging etc, onrepparttar 116537 one end, you need to consider, onrepparttar 116538 other end, whatrepparttar 116539 market will bear. You need to charge as much as you can to cover allrepparttar 116540 unknown or unanticipated costs, as well as to maximize your bottom line profit. This isrepparttar 116541 essence of proper craft pricing.

When trying to set prices, most crafters forget to includerepparttar 116542 most important expense of all -repparttar 116543 cost of YOU. You are talented and skilled, otherwise there would be no market for your craft.

Most crafters get into their crafts out of love for what they're doing and are just looking to cover expenses. But your time, skill and effort are valuable. Take them into account when you set your price.

In order to sell your goods at a reasonable profit, you need to determinerepparttar 116544 maximal price. “Maximal” is defined as “the greatest or highest possible”.

I got comfortable chargingrepparttar 116545 most that I could for my crafts when painful experience showed me there would be costs I hadn’t anticipated –repparttar 116546 very expensive ink that sprayed all overrepparttar 116547 room (and me!) when I was trying to refill a cartridge –repparttar 116548 products I had to recall and replace when I determinedrepparttar 116549 chemical used to fixrepparttar 116550 ink torepparttar 116551 fabric had gone bad.

The space between your costs and your price is not only your profit; it is also your wiggle room for when things go wrong, as they certainly will from time to time.

Cont'd on page 2 ==>
 
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