The net is full of people who have failed in their marketing.These people have not failed because they are not smart. Heck they are more rocket scientists out there than you can imagine.
Their internet marketing is not successful simply because they've failed to recognize two critical facts.
Yep. Just two miserable, but critical facts about
net.
The first fact is that internet is an improved version of telephone and not of television. That means that in your internet marketing you should use web more like most advanced telephone on earth. Read full article at either of these links;
http://www.goarticles.com/cgi-bin/showa.cgi?C=24807
or this one:
http://www.ideamarketers.com/library/article.cfm?articleid= 34087&wherefrom=LOGIN
The other thing is that you must be aware of heavy defences prospective clients on net place against any internet marketing aimed at them.
Use yourself to do some extremely important research that could be worth a fortune to you. How do you react to following offline situations?
How do you react when a stranger approaches you and tries to sell something to you? How do you treat door-to-door sales people?
Hold on to your answer and let us go to next part of this important experiment.
How do you react in two cases above even when you need particular product being sold?
In most cases initial reaction is same, we build up a defensive mechanism against anybody who wants to sell us something. The shrinks will have better words to describe whole thing but for benefit of this article what you need to understand is that by simply breaking down these defences, you greatly and dramatically increase your chances of making a sale. Breaking down these defences is not a very diffult feat to accomplish.
