The non-US and non-English Web segments have been boosted by a growing trend towards PC penetration and cheaper Internet access in last couple of years. The US share of global population online, once above ninety percent, is now under a quarter, while number of Internet users who do not speak English at all continues to grow.

The Asia-Pacific region remains a key contributor to increase in number of non-English speakers on Web, but Russian Internet, aka Runet, demonstrates accelerated pace of development as well.

The Russian language on Web was represented by 2.7 percent in March 2003, said Global Reach, a consultancy that tracks non-English online populations. The share is quite minor, compared to English with its 35.2 percent. However, growth rate of Runet is far more exciting; Russian Internet audience has tripled over last two years, registering a 40 percent increase annually. The February 2003 Report by SpyLOG indicates that total users who surf Russian portion of Internet have reached about 15 million, 60 percent of whom live in Russia and seven percent in Ukraine. Moscow and St.-Petersburg account for 53 percent of total Internet users in Russia. Similarly, Ukrainian Internet surveys reveal that vast majority (70 percent) of Ukrainian users live in Kiev, Odessa, Dnepropetrovsk, Kharkov and Donetsk, according to freenet.kiev.ua and mct.kiev.ua as quoted in Kyiv Post Business March 20, 2003.

The Ukrainian user base grows as fast as its Russian counterpart. The total Internet users in Ukraine reached 2.5 million by year-end 2002, a 150 percent increase in a year, said head of Ukrainian State Committee for Communications and Information Technologies. Independent marketers confirm recent trends on Ukrainian Internet, or Uanet for short. For example, eRus.ru quoted GfK-USM, a marketing company, as stating that regular Internet users in Ukraine accounted for 6.4 percent of total population (3.1 million of 48.4 million) in February 2003, and number of users who purchased products or services through Internet was doubled when compared to February 2002.

Internet Access and Prices

Dial-up connection is most common way of accessing Internet in both Russia and Ukraine. The Ukrainian dial-up users, for example, pay $0.1 to $2.0 an hour for Internet access, depending on an ISP, time of day and availability of callback services. The monthly charge for unmetered access in Kiev currently ranges from about $4 (midnight to 9.00 a.m. with no callback support) to about $40 (24-hour access via callback service). The callback service in Kiev will save you about $0.4/hour, an additional fee charged by Ukrtelecom for connection to local telephone line.

------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------

You must be asking what does RP mean? I won't tear your curiosity apart until end of publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion results, while sipping favorite Cocktail on couch? You betcha!

Now let me put a little cloud of disappointment in blue sky of your promotional pleasure. We will have to spend some time on creating our "salesteam" first to make it work for us afterwards, so you will be able to do whatever you want knowing that your business/product is consistently being promoted for you.

I don't speak about hiring marketing or advertising department to promote your online business, it would be expensive enough. Better leave that practice to those Dot.coms that report each year about Internet collapse.

What we will do is cheap, yet ten times more effective. It is a market dream come true, although for it is time consuming efforts at beginning, 80% of small home based operators didn't, don't and won't do it. That is another reason, why effect of that "salesteam" will be tremendous in comparison with other "easy to achieve" marketing methods, like 5 bucks classified ezine ad.

The more self-discipline in "salesteam creating" process you put, faster your desired result will be achieved. That rule is so obvious, yet not carried out by a lot of people, including me. One fellow marketer will have perfect "salesman" in a week, while for another one it will become a never-ending tale.

Now I'm literally feeling second bursting question you want to ask me. What is "salesteam"? Do you really want to know most guarded secret of all marketing gurus? The hidden truth of their million dollar profits? Ok, that is Viral Marketing! I know you've heard that 100 and 1 time, but don't blame me, most guarded marketing secret of all times and nations is that there is No Marketing Secret :0)

Before going any further let me point to two main features that determine PR Promotion strategy, very close, but a little bit broader than "classic" viral marketing meaning. They are characterized by:

* one-time action to create and set up; * non-stop ongoing promotion results.

If, for instance, you paid money for ezine solo ad and get 3 sales, in order to produce 30 sales you will have to order that solo ad for 10 times (in practice much more, because of marketing "depletion" effect). This is everything, but astute promotion, which is based on one-time deed with never ending results.

In above case, you should order solo ad to promote your free valuable, say, traffic report or sales letter with a compulsory URL to your web-site, positioning you as a traffic or sales letter expert. Your info product will thus rapidly spread over net, generating you much more than 3 sales. It is hard to imagine what will happen if you offer 30-50% commission for publishers to give your product away for free.

You have also probably heard hundred times about recurring passive income. The example above describes Recurring Passive Promotion that means that your company, product/service is going to be automatically promoted by a "salesteam", consisting of:

1. Info products: eBooks, Reports, Brochures, Email courses, Audio, Video files, Web-site template and so forth. 2. Auto or semiauto software applications and programs. 3. Partners, clients or subscribers.

In fact, RP Promotion is a foundation of RP Income that is main desired target to any online marketer to achieve financial freedom. Below we will look a little bit closely on each promotional instrument. Note that they are perfect instruments or tools if you wish, but it is craftsman who creates art, not tools themselves.

Info products

Do you follow number #1 rule of all marketing gurus that is "Money is in list"? If you do, you can use your list, i.e. ezine, newsletter to easily compile an info product from materials, mainly articles or tips that previously were written for your issues. That means that not only do you constantly profit from list, but expanding your profits by promoting your list. In practice it will look like subscribe sign up box on one of welcome pages of your free ebook, report etc.

As I have already shown in example above, it may be any kind of beneficial for target market template with permission to use it for free, remaining your small URL at end intact. It may be audio file coming with electronic brochure. There are really unlimited variants of creating powerful and valuable, yet totally free RP "promoters" or "salesmen".