An ever so generous economy suddenly got out of bed on wrong side one morning. The consequences played no favorites. Most sectors took tremendous hits. Suddenly, job situations that looked very stable, collapsed.

The leader of this collapse, an Internet craze of mass proportion. Why, because a lot of people see unbelievable potential that exists in something that has barely been born.

The question is not whether that great potential will be reached, but only how far does it go.

The Internet is still in an infant stage. There are going to be a lot of success stories come from those who choose to venture in that direction.

Can you be one of these success stories?

I personally think it is greatest opportunity I have seen in my lifetime. I don't like 9 to 5 routine. Does that mean I don't like to work? My wife would get quite a kick out of that. She claims I am real reason word workaholic came to be.

It's not exactly award you hang up on your office wall but you get picture.

Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.

1. CONVERT BENEFITS INTO FEELINGS

People usually buy a product or service because they expect to feel a certain way after purchase. Keep this in mind as you develop your ads, web pages and other sales tools.

Use vivid word pictures to dramatize pleasant feeling your customer will experience when enjoying benefit produced by your product or service. The following portion of a business opportunity ad I saw recently illustrates this concept:

"No boss. No schedule. No debt. Money to buy what you want and lots of time to have fun."

2. DRAMATIZE THE FEELING OF LOSS

After telling your prospect what they will gain from buying your product or service, tell them what they will lose if they do not buy it. Most people fear loss more then they desire gain.

Strengthen your selling appeals by reminding prospects of what they will lose if they do not buy from you. For example, above business opportunity ad becomes more powerful by adding following:

"Or... continue building wealth for your boss while you struggle month after month just to pay your bills."

3. REDUCE PRODUCT CHOICES

Promote only 1 product or service each time you advertise. Most people have difficulty selecting one product to buy when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all -- and you lose sale.