Internet Searching Hits Close to Home

Written by Neil Street


Search Engine Marketing Convention in New York drew thousands of attendees eager to hearrepparttar latest news in online search, one ofrepparttar 124839 hottest topics in marketing today. Why is it so hot? Consider this simple statistic: atrepparttar 124840 forum on local search marketing,repparttar 124841 combined value of U.S. sales driven byrepparttar 124842 various search engines represented onrepparttar 124843 panel was estimated to be $40 billion annually. The estimate may be wildly innaccurate, but whateverrepparttar 124844 true figure is, one thing is certain: it isn’t pocket change. It’s big, big business.

The general consensus atrepparttar 124845 convention held that local search (a term that actually covers more than just search engines) isrepparttar 124846 big prize for companies seeking a portion ofrepparttar 124847 dollars that are increasingly expected to be spent by both national and local advertisers aiming at local markets.

The reason that companies large and small are salivating atrepparttar 124848 prospect of these local online ad dollars is that consumers are increasingly usingrepparttar 124849 Internet to search for local goods and services. In that sense, consumers are leadingrepparttar 124850 charge in this new direction –repparttar 124851 search engine and directory companies are trying to catch up with what is already an established trend. One often quoted statistic, courtesty of Yahoo (who, with their amazing database resources ought to know) is that at least 30% of all searches in a given month are for local goods and services. What’s more,repparttar 124852 trend is increasing. It’s easy to understand why consumers are searching this way –repparttar 124853 Internet as a medium is inherently more capable of serving up extensive, and often interactive data in response to a query than any other media.

At this point inrepparttar 124854 development ofrepparttar 124855 Internet, it’s unclear howrepparttar 124856 online marketing messages of millions of local businesses will be served up torepparttar 124857 end user. Currently, most small businesses

Expose Yourself!

Written by jim Peters


That's what you need to do, if you want to maximizerepparttar traffic to your website. You need to expose yourself to as many pairs of eyes as you possibly can.

Paying for advertising is one way to accomplish that, but there are many other much more subtle ways to expose yourself, that can often generate much more targeted traffic.

Probablyrepparttar 124838 best way to expose yourself is by writing articles and submitting them to ezines related torepparttar 124839 topic. Oh, "I'm not a writer you say." Well, that really doesn't matter. I'm not a writer either, and here I am.

The only thing you need to expose yourself with this method is knowledge in a specific area. It really matters little whether that area is rocket science, or de-clawing a cat.

Start by writing a few paragraphs related to your area of expertise. Assume your potential reader has limited knowledge in that area.

Then, develop those paragraphs to convey your knowledge to your reader.

As I said,repparttar 124840 topic is really irrelevant. If you can convey something torepparttar 124841 reader that expands their knowledge by reading your article, you gain worthwhile exposure

Now comesrepparttar 124842 hard part: deciding on an eye-catching title for your article. And, I do meanrepparttar 124843 hard part. I can spend 30 minutes writing an article and another 6 hours coming up with justrepparttar 124844 right title.

A few things to remember: You really need to keep it short. That's a big part of what makes this process so hard. It also needs to convey a quick and easy to understand message to grab your reader's attention.

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