That's what you need to do, if you want to maximize traffic to your website. You need to expose yourself to as many pairs of eyes as you possibly can. Paying for advertising is one way to accomplish that, but there are many other much more subtle ways to expose yourself, that can often generate much more targeted traffic.
Probably best way to expose yourself is by writing articles and submitting them to ezines related to topic. Oh, "I'm not a writer you say." Well, that really doesn't matter. I'm not a writer either, and here I am.
The only thing you need to expose yourself with this method is knowledge in a specific area. It really matters little whether that area is rocket science, or de-clawing a cat.
Start by writing a few paragraphs related to your area of expertise. Assume your potential reader has limited knowledge in that area.
Then, develop those paragraphs to convey your knowledge to your reader.
As I said, topic is really irrelevant. If you can convey something to reader that expands their knowledge by reading your article, you gain worthwhile exposure
Now comes hard part: deciding on an eye-catching title for your article. And, I do mean hard part. I can spend 30 minutes writing an article and another 6 hours coming up with just right title.
A few things to remember: You really need to keep it short. That's a big part of what makes this process so hard. It also needs to convey a quick and easy to understand message to grab your reader's attention.