These people are all pretending to be someone we trust: a bank, PayPal, eBay. And when we are suckered into their setup, they empty our bank accounts and run up thousands of dollars on our credit cards.

Microsoft, Yahoo, and other Internet organizations are working on systems that will let us know whether sender is REALLY who they say they are. When this comes online, it will help get rid of some of worst black hats, though other types of scam may not be affected.

The people who pretend to be someone they are not are vicious. Yet, in a situation where I don’t know whether to laugh or cry, I laugh. And warn other people so they can laugh at them too, rather than be sucked into their scams.

Due to these scammers, I look forward to my e-mail. As I delete item after item, I enjoy fertility of their imaginations. One guy even has a sense of humor. (I think it’s a guy.) Today his name is Chattiest Q. Ulcerates. Yesterday he was Infiltrated G. Perseverence (giving a nice clue to his personality), and before that he was Twists V. Hemorrhaging (spelled correctly and another personality clue). I have no intention of clicking on anything he sends, but I smile as I delete him into oblivion.

These jokers are all serious about one thing: they want to steal your bank account number, social security number, and/or credit card information, and if one attempt doesn’t work, they’ll try another.

"How do I make money on internet in fastest, easiest and most effective way? How can I do this while working with what I love and helping people I like to be associated with?"

The answer is simple. You follow these 10 steps:

1. You must focus on a specific target market that you love and want to work with for life.

This makes it easy for you to stay motivated, it brings you more fulfillment in life, and it lets you make a very nice living in process. Target a market that you would love to work with, even if you didn't get paid for it. Pick a group of people you can relate to.

2. The purpose of your home based business should be to help your customers, not take their hard-earned money and run.

That's useless in long term, and if you've been thinking about it you might as well drop project. Please make sure that you understand this universal truth deeply enough. If you do have a sincere desire to help your customers, everybody wins and you'll be a lot more successful.

3. Your main goal is to build a big database of lifetime customers from your market who trust you, feel grateful to you and value your recommendation.

A one-time sale is worthless. A good relationship with loyal customers is worth a fortune in your internet marketing strategy. That's most valuable thing any business can have. The key here is to build your large list of "lifetime customers who trust you." Achieve this and you're set for life.

4. You do this by selling your prospects something that solves their common problems and helps them achieve their dreams.

It doesn't have to be a full-length book, it doesn't have to be complicated, but you must have your own product to build this relationship. Reselling someone else's stuff is not enough. Giving something away is not enough. By having your customers pay YOU for solution, you will gain their trust right away and they will listen to you from there on. Your front-end product must make your customers extremely satisfied.

5. You need to create a proven, optimized sales process and automate as much as possible.

You need a powerful sales letter that converts maximum number of prospect to paying customers. If you don't want to lose money, it's vitally important that you test each step of your sales process to reach best results. You need to test effectiveness of your sales letter, your ads, your price and your back-end strategy. Once you know which ones are winners you can easily optimize your results and pyramid your profits.

6. You should start a reseller program and let other business owners recommend your product to their lists.