Many of us spend an incredible amount of time advertising our site all over internet. We spend weeks trying to get our sites listed properly in search engines, submit to directories, pay for clicks and get advertisements in ezines. As with everything in life, some of this is successful and some of it is not.
Well, remember that a very important component of your internet promotional scheme is off-internet advertising. Why is this important? Most people actually spend some of their life away from their computers. I know that sounds fantastic, but it's true! There is more to life than email, browsing and newsgroups, after all!
Be sure and coordinate your on-line and off-line advertising efforts. Include your web site address and email address in all of your printed materials. This includes following, among others.
Business cards - Business cards are very inexpensive. In fact, some internet companies have recently offered packs of 100 business cards for free to promote their printing services.
Stationery - If you write letters and send them through mails, remember to include your web site address on your letterhead.
Envelopes - Printing your internet contact information on back of envelops is a great idea.
Post it notes - Post it notes are a little more expensive to print, but they make great give-aways at conventions and other similar places.
Brochures - A printed brochure which you can distribute might be a great idea.
T-Shirts - If you are looking for something to give away which advertises your site, try t-shirts. Anyone who wears shirt is advertising your site for free.
Print up a nice, cheap, good-looking flyer and hand it out whenever possible. When you can afford it, print up some brochures which tie back into your web site or internet business. Keep these handy for opportune moments.
Your advertising campaign can include many other areas.
- You can take out classifieds in magazines (tends to be expensive), newspapers or tabloids.