Internet Promotion: Awards Submission

Written by Richard Lowe

There are thousands of people out there onrepparttar internet just waiting to take a look at your site. These people want to give you an award if your site measures up to one or more standards. Each of them has a different set of criteria that they are judging.

- Occasionally you will run across someone who just says "take my award". These really are not awards as your site is not judged. Unlessrepparttar 125177 award "plaque" looks cool, I wouldn't bother as there is no real value.

- Many awards are passed out to any site after a brief review. Basically, ifrepparttar 125178 site loads it gets an award.

- Others requirerepparttar 125179 site be good and on a specific topic. For example, "Best Star Trek Site" would be one of these types of awards.

- The better webmasters who offer awards ensure thatrepparttar 125180 winning sites meet specific criteria. These awards are not hard to get as long as your site is reasonably good.

- There are some highly coveted awards out there - these are hard to get as your site must be good.

- And finally,repparttar 125181 cream ofrepparttar 125182 crop are awards given out byrepparttar 125183 very high traffic sites, newsletters and magazines. These are extremely desirable, but generally are much harder to get.

Why are all of these people doing this? Several reasons. Many people, myself included, see it as a way to get to see some pretty cool sites. In addition, granting awards usually requires a reciprocal link. Having lots of sites link to your site will increase something called it's "popularity", which helps to improverepparttar 125184 ratings in some search engines.

So, once you've finished your site (and make sure it's relatively complete), it is time to try and get some of these awards. Now, some webmasters feel that awards are useless. I disagree. Awards are very useful. The better awards can boost traffic as much as a top listing on Yahoo, and atrepparttar 125185 very least they improve a site's popularity.

Here are some good reasons to apply for all ofrepparttar 125186 awards that you can find.

- It's an ego boost. Presumably you've spent lots of time building your dream web site and it's nice to be recognized. A note of caution, however: most of these awards are not judged very harshly. It's nice to win but unless it is one ofrepparttar 125187 top 100 or so awards it's probably not saying much about your site except that it's not too terrible.

- Many awards sites will link to pages that win their awards. This can improve traffic. Don't count on much, but every little bit can be helpful. More importantly, having more sites link to yours can improve your popularity in search engines, which is occasionally used to give you a higher rating.

- Having lots of awards looks very good. Most visitors don't know a good award from an easy one, so having a page listing dozens or hundreds of awards makes your site look like it's very cool indeed.

Internet Promotion: Free For All Lists

Written by Richard Lowe

You can use "Free For All" link pages to advertise your site. These are exactly whatrepparttar name implies: a whole bunch of links on a page with very little order.

You can add links to an FFA page by typingrepparttar 125176 information about your site (see some ofrepparttar 125177 example pages below), or you can use an automated program or service to submit to thousands of them at once.

Because so many people are posting to FFAs using automated tools, they do not tend to be extremely useful as an advertising medium. You will find that your links stay onrepparttar 125178 page for only a short time (sometimes just minutes) before being kicked off by newer links. This makes it a complete waste of time to hand-submit to them.

Years ago FFA lists were a very useful part of any web sites promotional strategy. This was inrepparttar 125179 days before automated tools and sites which exclaim "submit your site to millions of directories" (which are invariably millions of FFA pages). In their attempts to be "useful", these tools have actually reducedrepparttar 125180 effectiveness of FFA lists to practically nothing.

Because FFA lists are so widely touted as a useful promotional technique, I have spent many hours submitting to them and measuringrepparttar 125181 results. How arerepparttar 125182 results measured? It's very simple. Create a special "welcome page" for each FFA list. Submit each welcome page to a different list. After a period of time (a few days) check your server logs (or hit counters) to see how many hits you've got for that page.

The results for submitting to FFA lists? Virtually no hits at all. I attempted hand submission and found that I received zero hits in a one week period. I also attempted automatic submission using Submitwolf and some ofrepparttar 125183 other automated services. A couple of additional hits here and there wererepparttar 125184 result.

That being said, some ofrepparttar 125185 FFA lists that I have defined to help advertise this site are listed below. Go ahead and visit them to get an idea of how these things look and what they are about.

Once you decide to submit to an FFA list, DO NOT INCLUDE YOUR MAIN EMAIL ADDRESS WHEN YOU ENTER YOU SITE INTO ONE OF THESE PAGES, ESPECIALLY IF YOU USE AN AUTOMATED TOOL. This is very important. You see, each site sends you one or more emails confirming your addition torepparttar 125186 site. This email is NOT spam, since you requested it (this is part ofrepparttar 125187 FFA list's terms and conditions) and it'srepparttar 125188 primary reason why people create FFA lists inrepparttar 125189 first place. If you use your primary email account, that's exactly what you will get - lots of [mostly useless] advertising messages.

I did this once (and only once) and I received over 2,500 emails in one evening. Fortunately, these sites are usually set up to only send one email, sorepparttar 125190 damage is not permanent, just annoying.

You MUST use an email address of some kind, however, so get one of those free email accounts and use that address. Personally, I've never found anything useful after examining over a thousand of these emails duringrepparttar 125191 past year, so I tend to just delete everything without looking. Some ofrepparttar 125192 free email accounts allow you to set up rules to automatically delete messages (see - it can be useful to take advantage of this capability.

So far, we've discussedrepparttar 125193 advantages (few) and disadvantages (many) to submitting to an FFA list. Now comesrepparttar 125194 interesting part - You can create your own lists. When you do this, you can set up your page with one or more autoresponder messages of your own. This means that everyone who posts to your FFA list will receive one of your emails. This email can advertise anything that you want.

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