Internet Privacy: P3P

Written by Richard Lowe


If you downloaded Internet Explorer 6 recently (or it came pre-installed on your machine) you may have noticed something a little different. Take a underrepparttar "Internet Options" selection ofrepparttar 118903 "Tools" menu. You will see a new tab titled "Privacy". Click onrepparttar 118904 tab and you will be able to specify settings which controlrepparttar 118905 way cookies are handled.

There has been a lot of press about this new feature. It's been all overrepparttar 118906 web - some positive comments, some negative (and, of course,repparttar 118907 usual "it's just a Microsoft plot" type postings and articles.)

Personally, I likerepparttar 118908 new privacy tab as it eliminatesrepparttar 118909 need for third party cookie handling products (if you are using Internet Explorer, of course). I foundrepparttar 118910 controls very simple and straightforward, and within a short time cookies have ceased to be a concern.

This is partrepparttar 118911 first significant implementation of a new internet standard called P3P (Platform for Privacy Preferences). P3P is intended to give surfers more complete control of how their privacy is handled whenever they surf. In theory, at least, P3P should automate privacy, eliminatingrepparttar 118912 need for surfers to read complex privacy notices every time they visit a site and want to enter some information.

The controls actually control much more than you might think. There is quite a bit of technology behind those simple radio buttons. You see, webmasters are being asked to supply a special XML document which defines how their site handles cookies and other privacy matters. Browsers which understand P3P (Internet Explorer for one) read this document and compare it torepparttar 118913 settings you entered onrepparttar 118914 "privacy" tab. This allowsrepparttar 118915 browser to automatically handle your privacy needs for sites which fulfill your privacy needs.

This became an issue because, quite frankly, many companies (both on and offrepparttar 118916 web) horribly abuserepparttar 118917 privacy of their customers. It's very common for a company to record your name and other personal data, then resell it dozens or even hundreds of times. Information is very valuable, andrepparttar 118918 information which is gathered fromrepparttar 118919 internet is even more so.

You see, companies can use cookies to track your surfing habits, then compile a profile to determine which types of products you normally purchase. This can be further analyzed to extrapolate which products you are likely to purchase inrepparttar 118920 future. And this allows advertisements to be targeted at people who are likely to purchase, which increasesrepparttar 118921 value ofrepparttar 118922 advertising campaign.

Things I Hate About The Internet

Written by Richard Lowe


Spam - The number one thing that I hate aboutrepparttar internet is repparttar 118902 proliferation of spam email. For every email that I receive I at least one spam message. Hardly a day goes by when I don't get some idiot asking me to help them smuggle a hundred million dollars out of Nigeria, increaserepparttar 118903 sizes of various body parts, or sign up (for "almost free") for some sexual site. It's gotten so that life without spam filters would not even be possible. Do these people make any money off their spam? What kind of imbecile would respond to a spam message and purchase anything?

http://www.internet-tips.net/Email/SPAM.htm

Email harvesters - Since we manage several dozen websites, my wife and I have had to take extreme precautions to ensure that our email addresses do not get picked up by email harvesters. These are software robots that scan websites for email addresses, which are then added to those "bizillion contacts" CD collections. Putting your email address on your web site used to be normal, now it's become suicidal.

Pop-up Windows - These include pop-ups and all ofrepparttar 118904 clever derivations like pop-unders. In years past, a pop-up wasrepparttar 118905 sign of a free site (such as Tripod or GeoCities) or some tacky spammy site. Now everyone seems to be doing it. I'll put up with one pop-up once and only once from a site. But if they want me to return or purchase something, they had better not put up another.

Anti-Microsoft ranting - I know that Microsoft has it's faults (more than their share of them) and I knowrepparttar 118906 company often is it's own worst enemy, but is it possible to write aboutrepparttar 118907 company (positive or negative) without producing a slew of rantings? It used to be entertaining, now it's just more ofrepparttar 118908 same.

Web Bugs - These are little 1x1 pixel graphics designed to help marketing companies trackrepparttar 118909 performance of their advertising campaigns. More insidiously, web bugs can be used to track people's movement throughoutrepparttar 118910 web. Life would be better without them, especially in HTML email messages.

Advertising for that "tiny little wireless camera that goes anywhere" - This has to be one ofrepparttar 118911 most annoying advertisements onrepparttar 118912 web. Can't we just ban it forever?

Webmasters that are more worried about getting listed by search engines than creating quality sites - I understand that search engines are necessary forrepparttar 118913 survival of a web site. But adding countless link farms, keywords and other things is getting ridiculous. Removing content or links or webrings just to get listed is even worse. I believe we webmasters should just create good sites.

Sites that try to prevent deep linking - The web is all about linking. While it is indeed bandwidth theft to link to an object such as an image, movie or audio clip, linking to any HTML (or ASP, PHP or similar) page is not only fine but must be encouraged. You will hear similar arguments against fair use. As you no doubt already know,repparttar 118914 fair use laws (part of copyright) allow you to quote or make minor usage of copy written works without permission or notification. The uninformed will often argue that any copying is bad - however, fair use is not only good but essential in a free world (how else could you write a movie review, for example, or a term paper).

Deep linking is equally essential torepparttar 118915 survival ofrepparttar 118916 web as such. Any attempts by those with hidden agendas or those with little intelligence to suppress our ability to deep link must be fought with all of our might. If not,repparttar 118917 web will cease to be free and will become a quagmire much like American television.

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