Internet Marketing Tools & Tips for free

Written by Ron Hollingsworth

This article will show yourepparttar importance of link popularity and how to improve your webpage's link popularity utilizing a few different techniques.

Link popularity simply isrepparttar 131771 number of links that point to a webpage and is a crucial factor used by almost all ofrepparttar 131772 search engines to rank websites.

Link Popularity importance

Withrepparttar 131773 every increasingly popularity of Google, web site owners marketing efforts have had to change to accommodate what Google is looking for in a quality site. One way to prove that you have a quality site has been with link popularity. Good quality incoming links coupled with good quality page content will bring highly targeted traffic, and a lot of it. Just keep in mind that quality is key. The saying less is more really applies here. Just because your website has five hundred incoming links doesn't mean that they are all relevant. Ensure thatrepparttar 131774 links you are getting are relevant to repparttar 131775 content that your page is offering. This is extremely important.

Tips to Improving link Popularity

1. Directory Listings: Ensure your site is listed inrepparttar 131776 Open Directory Project (ODP) and also in Yahoo's Business Express ($299 yearly) and LookSmart Express Submit ($299) or Basic Submit ($149). Directory listings boost popularity because they rely on human editors, known to only select relevant websites. You may also try searching for other directories to submit to. Do a search for "search engine directories".

2. Cross Linking: Or you may hear it referred to as internal linking. Make sure you cross link your important related pages. This technique tellsrepparttar 131777 search engines that these arerepparttar 131778 more important pages within your website therefore they will increase in ranking. Cross linking your pages also helpsrepparttar 131779 search engines find and index your most important pages quicker, especially if you have hundreds of pages and some of them are four and five levels deep. Internal linking is a great way to increaserepparttar 131780 amount of keywords in your visual text links.

3. Publish articles: Write up some informative articles your audience is interested in, then submit these articles to online publications in your industry. Provide a brief bio which includes your web sites URL and make a condition thatrepparttar 131781 article must be published intact with your bio. Over a short period of time you should gather some quality links.

4. Request Links: Open up an Excel spreadsheet and list all ofrepparttar 131782 possible linking partners that you have gathered. Now that you have a list of possible link partners put a link on your site to their site and then email each site owner telling them that you've linked to them and respectfully ask them to link back to you in return. You would be surprised byrepparttar 131783 amount of response you get. Make it as easy as possible forrepparttar 131784 other site to link to you. I've found a that actually providing a form sorepparttar 131785 site owner can just copy and paste your link code into their site makes linking to you extremely easy. This can save a lot email-tag forrepparttar 131786 both of you.

Two Important Factors

There are essentially two important factors in increasing your webpage's link popularity. Studies have shown thatrepparttar 131787 quality of repparttar 131788 link is just as important asrepparttar 131789 number of incoming links to your site.

1. Quality of link - Link popularity will skyrocket when popular sites link you such as Yahoo andrepparttar 131790 Open Directory Project (ODP). These sites are considered authoritive sites and receive a high amount of traffic. Also, you should concentrate on getting links from major search engines such as Google, MSN, and also sites that relate to your sites theme/content. Most search engines will see your website in a much higher light if you have a incoming link from a major search engine, thus greatly increasing free search engine traffic.

Try to find websites that link to your competition. This does a couple of things for you. First and utmost you know that links to your competition usually will be relevant and on topic. Also, this will greatly reducerepparttar 131791 amount of time you have to invest in finding incoming links. Finding sites that link to your competition is actually quit easy. Try typing "link" and thenrepparttar 131792 competitors domain name like this:


Another technique in finding quality links is by finding sites that offer site submissions. Go to Google and type in:

"add url" "your keyword phrase"

Also try replacing, "add url" with any other these search phrases::

add site, add link, add a url, add a site, add a link, submit url, submit site, submit link, submit a url, submit a site, submit a link.

Enhance Your Website With A Yahoo-Style Directory

Written by Rick Rouse

Does your website have a links/resources page?

Do you exchange reciprocal with other websites to help boost your targeted traffic and search engine rankings?

Do you believe that a relevant, yet comprehensive resources page provides tangible benefits to your site's visitors?

If you answered "yes" to one or more of these questions, then you should consider adding an inexpensive (or free!) Yahoo-style Directory to your website. A quality Directory script will add an air of professionalism to your website and provide valuable content for your users.

A quality Directory script:

* Gives your website a professional "look and feel". You can eliminate those bloated, unattractive links pages that might brand your site as a "link farm".

* Allows your visitors to search for sites of interest in your directory using keywords.

* Allows you to display banner ads on your Directory pages (includingrepparttar search results pages).

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