Marketing: Internet Marketing Tools

Internet Marketing Tools - Zip/Unzip Basics

Written by Shelley Lowery

If you're doing business on repparttar

Internet, sooner or later you will encounter a Zip file. A Zip file is simply an "archive" of one or more files compressed into one file for easy distribution.

Zip files are used to compress and transport file archives over repparttar 121391 Internet. It is repparttar 121392 preferred method used for electronic file distribution, as rather than downloading several different files, you can simply download one Zip file. In addition, repparttar 121393 download time will be minimized, as repparttar 121394 files within repparttar 121395 Zip archive are compressed.

Once a Zip file is downloaded, it can be easily opened and extracted (unzipped) with a Zip/Unzip software program.

Although there are many Zip software programs available on repparttar 121396 Internet, WinZip is repparttar 121397 most popular. WinZip makes working with file archives simple. It features an easy point-and-click, drag-and-drop interface for viewing, extracting, adding, deleting and testing archived files.

You can download a fully functional evaluation version here: http://www.winzip.com/download.htm

Extracting Zip Files

Extracting a Zip file with WinZip can be accomplished in a number of ways. Here are a few methods to get you started:

Right Click - To extract your files using repparttar 121398 right click method, locate repparttar 121399 file you would like to extract and place your mouse pointer over repparttar 121400 file. Right click on your mouse to launch repparttar 121401 menu. Select "Extract to" and select repparttar 121402 folder in which you'd like to place your files.

WinZip Wizard - To extract your files with repparttar 121403 wizard, locate repparttar 121404 file you would like to extract and double click repparttar 121405 file. This will load your file within WinZip. Click on repparttar 121406 "Wizard" button located at repparttar 121407 top of your screen to use repparttar 121408 wizard. Follow repparttar 121409 step by step instructions.

WinZip Interface - To extract your files within WinZip, your first step will be to open repparttar 121410 WinZip program. Once opened, click on repparttar 121411 "Open" button at repparttar 121412 top of your screen to locate and open your Zip file. Once your file is open, click on repparttar 121413 "Extract" button at repparttar 121414 top of your screen and select repparttar 121415 folder in which you'd like to place your files.

Ten Ways to MROI-Maximize Return on Your Investment in Marketing

Written by Susan Dunn

MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. The more data you get, and repparttar

more you massage it, repparttar 121390

more you learn, and repparttar 121391

smarter your marketing is going to be. Here are some questions to ask yourself when you plan your marketing strategy.

1. What are repparttar 121392 historical patterns of behavior of your clients or customers? Do they respond more in repparttar 121393 fall? At New Year's? Gear up for these times in repparttar 121394 coming year.

2. What clients have brought in repparttar 121395 most revenue? These clients are "worth" more. (Remember repparttar 121396 80/20 rule.) Where did they come from? Why did they choose you?

3. What else might these high revenue-driving clients like to buy from you? Distance learning? Ebooks? Tapes? Promotional products?

4. What contacts brought in repparttar 121397 most business? A particular ezine? Something on your website?

5. What products, services, or programs have brought in repparttar 121398 most revenue? Replicate these!

6. Where have your referrals come from? Remember repparttar 121399 80/20 rule -- 80% of your referred clients probably came from 20% of your referrers. Reward repparttar 121400 people who refer to you. Find more like them. (80/20 Rule)

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