Internet Marketing Tools - Zip/Unzip Basics

Written by Shelley Lowery


If you're doing business onrepparttar Internet, sooner or later you will encounter a Zip file. A Zip file is simply an "archive" of one or more files compressed into one file for easy distribution.

Zip files are used to compress and transport file archives overrepparttar 121391 Internet. It isrepparttar 121392 preferred method used for electronic file distribution, as rather than downloading several different files, you can simply download one Zip file. In addition,repparttar 121393 download time will be minimized, asrepparttar 121394 files withinrepparttar 121395 Zip archive are compressed.

Once a Zip file is downloaded, it can be easily opened and extracted (unzipped) with a Zip/Unzip software program.

Although there are many Zip software programs available onrepparttar 121396 Internet, WinZip isrepparttar 121397 most popular. WinZip makes working with file archives simple. It features an easy point-and-click, drag-and-drop interface for viewing, extracting, adding, deleting and testing archived files.

You can download a fully functional evaluation version here: http://www.winzip.com/download.htm

Extracting Zip Files

Extracting a Zip file with WinZip can be accomplished in a number of ways. Here are a few methods to get you started:

Right Click - To extract your files usingrepparttar 121398 right click method, locaterepparttar 121399 file you would like to extract and place your mouse pointer overrepparttar 121400 file. Right click on your mouse to launchrepparttar 121401 menu. Select "Extract to" and selectrepparttar 121402 folder in which you'd like to place your files.

WinZip Wizard - To extract your files withrepparttar 121403 wizard, locaterepparttar 121404 file you would like to extract and double clickrepparttar 121405 file. This will load your file within WinZip. Click onrepparttar 121406 "Wizard" button located atrepparttar 121407 top of your screen to userepparttar 121408 wizard. Followrepparttar 121409 step by step instructions.

WinZip Interface - To extract your files within WinZip, your first step will be to openrepparttar 121410 WinZip program. Once opened, click onrepparttar 121411 "Open" button atrepparttar 121412 top of your screen to locate and open your Zip file. Once your file is open, click onrepparttar 121413 "Extract" button atrepparttar 121414 top of your screen and selectrepparttar 121415 folder in which you'd like to place your files.

Ten Ways to MROI-Maximize Return on Your Investment in Marketing

Written by Susan Dunn


MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. The more data you get, andrepparttar more you massage it,repparttar 121390 more you learn, andrepparttar 121391 smarter your marketing is going to be. Here are some questions to ask yourself when you plan your marketing strategy.

1. What arerepparttar 121392 historical patterns of behavior of your clients or customers? Do they respond more inrepparttar 121393 fall? At New Year's? Gear up for these times inrepparttar 121394 coming year.

2. What clients have brought inrepparttar 121395 most revenue? These clients are "worth" more. (Rememberrepparttar 121396 80/20 rule.) Where did they come from? Why did they choose you?

3. What else might these high revenue-driving clients like to buy from you? Distance learning? Ebooks? Tapes? Promotional products?

4. What contacts brought inrepparttar 121397 most business? A particular ezine? Something on your website?

5. What products, services, or programs have brought inrepparttar 121398 most revenue? Replicate these!

6. Where have your referrals come from? Rememberrepparttar 121399 80/20 rule -- 80% of your referred clients probably came from 20% of your referrers. Rewardrepparttar 121400 people who refer to you. Find more like them. (80/20 Rule)

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