Internet Marketing Tools - FTP Basics

Written by Shelley Lowery

File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server.

In order to use FTP, you'll need to download and install a software program on your computer. The most widely used FTP program is WS FTP Pro. You can find it here:

When you first launchrepparttar FTP program, a startup screen will appear. This screen will enable you to add your website information and allowrepparttar 131886 program to connect with your server. You simply fill inrepparttar 131887 information where indicated withrepparttar 131888 following information:

Profile Name - This name will be added torepparttar 131889 selection list of profile names. Select your profile name according to your domain. For example, if your domain name were, your profile name might be Smiths.

Host Name/Address - Your domain name address. Example -

Host Type - The type of server in which your website is hosted. The standard is Unix.

User ID - Your hosting User ID. Example - smiths.

Password - Your hosting password.

Depending on which FTP client you use,repparttar 131890 names may be slightly different.

Oncerepparttar 131891 FTP program has connected with your server, you will seerepparttar 131892 files on your computer inrepparttar 131893 left window andrepparttar 131894 files on your server will be displayed inrepparttar 131895 right window.

Transferring Files

To maneuver through your folders, simply double click on them. To transfer your files, either double click onrepparttar 131896 file or highlight it and then click onrepparttar 131897 transfer files arrow.

To select more than one file at a time, click on each file you'd like to transfer while holding downrepparttar 131898 Ctrl key on your keyboard. Keep in mind, all ofrepparttar 131899 files you select must be uploaded inrepparttar 131900 same mode. In other words, you could upload all of your HTML files atrepparttar 131901 same time, or all of your images.

If all ofrepparttar 131902 files you'd like to upload are all together, you can click onrepparttar 131903 first file while holding down your Shift key and userepparttar 131904 down arrow on your keyboard to highlight all of your files.

Files such as text, HTML, and most scripts should be uploaded to your server in ASCII mode. Any file that isn't ASCII text, such as programs (EXE, ZIP), graphics, ebooks, sounds (WAV, MID) and movies should be uploaded to your server in Binary mode.

File Permissions

When using scripts on your website, you will be required to set file permissions in order for your scripts to run properly on a Unix server. The most common setting for CGI/Perl scripts is 755. When working with scripts, you may receive an Internal Server Error when you try to run it. Many times, this error is caused by improperly set file permissions.

How to Calculate and Speed-Up the Download Time of Your Web Site

Written by Herman Drost

Have you ever experiencedrepparttar frustration of waiting for a web site to download, then giving up and moving on to another? This is because most web users lose their attention after 10 seconds. If your site takes longer than this to load, you will be losing many visitors. This means thatrepparttar 131884 web designer must use images sparingly and choose file formats carefully.

How to Calculate Download Time 1. Checkrepparttar 131885 size ofrepparttar 131886 HTML file and any associated images, files or programs. You can do this by right clicking onrepparttar 131887 file or image and reading its properties. For example, you may have a page that consists of 10 files, for a total of 84 kilobytes (KB). For a more extensive explanation for calculating file sizes, see my previous article - "How Much Hosting Space Do You Need?" (

2. Determinerepparttar 131888 speed of your network connection. Some ofrepparttar 131889 more common speeds are: 14.4 Kbps (kilobits per second) - slow modem speed 28.8 Kbps - typical modem speed for some users. 56 Kbps - typical modem speed for most users with a dial-up connection. 1.544 Mbps (million bits per second) - full T1, enterprise grade network line (equivalent of 24 phone circuits).

3. For this example, we will use 56 kilobits per second (Kbps). The connection speed and file size must be converted to a common unit of measure for division: either bytes or bits. Remember that 1 byte equals 8 bits. The connection speed is already defined in bits: 56 kilobits = 56,000 bits. To convertrepparttar 131890 file size to bits, you should first convert it to bytes (84 kilobytes = 84,000 bytes). Then convertrepparttar 131891 bytes to bits by multiplying 84,000 by 8 (1 byte = 8 bits), which results in 672,000 bits.

Dividerepparttar 131892 file size (672,000 bits) byrepparttar 131893 connection speed (56,000 bits per second). The bits cancel out, andrepparttar 131894 results is 12 seconds. This isrepparttar 131895 amount of time it will theoretically take to downloadrepparttar 131896 Web page.

Remember thatrepparttar 131897 figure derived from these four steps, is a theoretical measurement. It does not consider certain factors, such asrepparttar 131898 fact that 56 Kbps modems rarely operate above 50 Kbps. Nor does it consider network overhead, such as noisy phone lines, or network congestion.

Thereforerepparttar 131899 best way to determine how quickly users can download your web sites pages, is to test them in a real-world setting. For example, test your web site by accessing it through a dial-up (i.e., telephone) connection. That method will give you a much more reliable estimate.

Factors that Affectrepparttar 131900 Download Time of Your Site 1. Optimizing Images - this refers torepparttar 131901 process of striking a balance between file size and image quality. Your images should not be too large or have too many on your web site. This will cause your pages too long to come up inrepparttar 131902 users browser and they'll lose their patience.

Of course, if you images are too poor (too small, or with too low of a resolution), your site will be unattractive and it won't matter how quicklyrepparttar 131903 site loads. You need to seekrepparttar 131904 perfect balance between size and quality.

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