Internet Marketing Strategy: The Advertising Co-op

Written by Robert A Kearse

The advertising co-op is an Internet marketing strategy that should bring sustained financial success.

Benefits from a well run advertising co-op include:

(1)Responsive highly targeted advertising

(2)Low cost

How An Advertising Co-op Works

Members ofrepparttar same program pool their money to pay for advertising. Typically, a co op advertising group will consist of 3-12 members.

The best co op advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate inrepparttar 143738 co-op,repparttar 143739 cost per individual is only $12 (US).

Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral url.

To organizerepparttar 143740 co-op you'll need:

(1)an URL (website) rotator

(2)ad trackers

For a comprehensive list of FREE URL rotators visit:

For a comprehensive list of FREE ad trackers visit:

Whenrepparttar 143741 ezine ad is run,repparttar 143742 ad will containrepparttar 143743 URL of a rotator. Inserted inrepparttar 143744 rotator will berepparttar 143745 referral URLS ofrepparttar 143746 co-op members. As ezine readers click onrepparttar 143747 URL inrepparttar 143748 ad,repparttar 143749 referring website URLS come up in rotation forrepparttar 143750 co-op members.

To insurerepparttar 143751 integrity ofrepparttar 143752 co-op each member should convert their referral URL to an ad tracking URL and submit this second url torepparttar 143753 co-op organizer.

Each timerepparttar 143754 ad tracker URL is clicked a hit will be recorded byrepparttar 143755 ad tracking program. All co-op members can be assured thatrepparttar 143756 ad responses are distributed evenly since they can compare number of hits with other co-op members.

What do Your Clients Need?

Written by C.J. Hayden

"Every person who has ever started a business, I imagine, thought he had a good idea. It'srepparttar smart person, andrepparttar 143633 rare person, who tries to find outrepparttar 143634 most important thing: do other people think it's a good idea?" Those words of wisdom come from Bernard Kamoroff, author of "Small-Time Operator: How to Start Your Own Small Business, Keep Your Books, Pay Your Taxes and Stay Out of Trouble!" Whether you look at your ideas about what your business provides, or about how to market your business, Kamoroff is right. Trying to get clients when you're not really sure what they need or want makes you an answer in search of a question. You're going to have to turn your key in an awful lot of locks before you findrepparttar 143635 one that it fits. It's not enough for YOU to know why they should hire you -- THEY need to know. It's hard enough to find clients without also having to educate them on why they would want you inrepparttar 143636 first place. The needs that your service fills should be important enough that clients are already looking for a solution before you make contact. Find out whatrepparttar 143637 "hot buttons" are forrepparttar 143638 people in your target market. What do they perceive to berepparttar 143639 greatest problems they face, orrepparttar 143640 biggest goals they wish to achieve? Ask these questions ofrepparttar 143641 people you serve andrepparttar 143642 other businesses who serve them. Read trade literature or special interest publications and educate yourself onrepparttar 143643 key issues in your marketplace. When you have a clear picture of what your target market is truly looking for, you'll be able to package your services as a solution. Design all your marketing tools -- web site, brochure, telemarketing script, sales presentation -- to show how your service addressesrepparttar 143644 hot buttons you identified.

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