Benefits from a well run advertising co-op include:

(1)Responsive highly targeted advertising

(2)Low cost

How An Advertising Co-op Works

Members of same program pool their money to pay for advertising. Typically, a co-op group will consist of 3-12 members.

The best advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in co-op, cost per individual is only $12 (US).

Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral URL.

To organize co-op you'll need:

(1)an URL (website) rotator

(2)ad trackers

For a comprehensive list of FREE URL rotators visit:

http://100FreeWorkAtHomeTools.com/freeurlrotators.html

For a comprehensive list of FREE ad trackers visit:

http://100FreeWorkAtHomeTools.com/freeadtrackers.html

When ezine ad is run, ad will contain URL of a rotator. Inserted in rotator will be referral URLS of co-op members. As ezine readers click on URL in ad, referring website URLS come up in rotation for co-op members.

by Jane Mark and Phil Basten copyright 2004, JPE Advertising http://jpeadvertising.com/ ==============================================

Not everyone is a writer. Good copy writing is a science and can be learned over time. Great copy writing is an art and should problably remain in hands of those who can craft it well.

Words have power.They can make you laugh, cry experience great joy, provide encouragement or they can destroy your confidence. They need to be used very carefully. You can compell people to take an action you want through power of your words.

When writing sales copy, you need to consider what response or action you want your reader to take.

To do this you need to talk to your reader on a personal level, get them emotionally involved in and draw them in through power of your words.

Paint a picture of what your product or service will do for them and then anticipate and answer all of their questions and doubts before they have a chance raise them.