You may have heard this term bandied about and wondered what exactly it is; especially if you’re new to Internet marketing game. In short, content is bulk of information that is placed on your site; it is useful, informational and entertaining information that has one sole purpose. Content is Internet marketing solution that will drive customers to your site in hordes, if done correctly.

11 Reasons Why More Web Site Traffic Isn't Always Equal To More Sales!

If you are a newcomer to world of Internet business, you may have already learned that it's just not that easy to make a sale, regardless of how many visitors land at your site. Even with best search engine marketing and professional online and print advertising you might be confounded by fact that your sales are not getting anywhere, and for some reason you just can't seem to get your feet off ground.

Well, you're not alone. There are thousands of web sites and businesses on net, some getting thousands of visits to their web sites every month and many of them have yet to sell a product or service. Vendors of both physical and digital products face this problem on a daily basis. The cause of problem can be attributed to several possible reasons-all of which you have to consider when analyzing your own situation and before launching your next marketing/advertising campaign or before blaming company that sold you that million guaranteed visits.

Any item or combination of items below might be affecting your chance of sales success.

Here are my top 11 reasons:

1. Your web site can't be found in more ways than one: It is imperative that you market and promote your web site both on and off Internet. Try every ethical technique available to you: Search engine promotion, banner advertising, pop-under advertising, newsletters, print and online magazine ads, word of mouth, etc. Just don't resort to using SP*AM (unsolicited email). And be sure that your pages work. It really hurts to spend money on advertising only to find out that your site was down or your pages were dead during an important campaign.

2. Your web site looks unprofessional and detracts from your credibility: Ask yourself, question. "Would I buy from a site that looks like mine?" If you hear words "liar, liar" continually echoed in your head as you answer "sure I would!" then it's time to get a second or third opinion. Web site visitors will often flee from a site selling great products, simply because of way it looks. If you don't want to spend money on web design, try looking up "web site templates" using search engines and see what you can find. These templates will allow you to plug in your content and basically get a professional looking web site for a lot less than you might imagine.

3. Your product/service has little appeal: If visitors are not interested in what you're selling, you can pump hundreds or even thousands of dollars and countless hours into advertising and it won't make any difference. In other words, maybe that glow in dark camouflage suit wasn't such a great idea.

4. You're targeting wrong audience: If your product/service is ideal for a certain type of person, region or interest group, don't ignore this fact and waste time and money promoting outside of this focus area. In other words, try focusing your advertising on a targeted audience. If you're selling automotive products, don't advertise to computer enthusiasts unless you're selling a car computer. Instead figure out where automotive customers shop and what sites they like to visit and then try to focus your advertising on those destinations instead.

5. Your product/service is too expensive for your target audience: If visitors can't afford or don't want to afford what your selling, maybe you need to target a different audience. Don't try to sell expensive perfumes (Eau DeMortgage) to an audience looking for discount 99 cent store products.

6. Your product service is too cheap: Some products/services don't cost enough. Think "perceived value" and price your products/services for what they are worth. A great product can be scarred for life, if visitors perceive it as too cheap to be of quality. Try raising your prices/fees and see what happens, you might be pleasantly surprised.