Internet Marketing Mistakes that Traditional Business Owners make part 1Written by Andrew Clacy
If Internet Marketing is important to you, this first in a 7 part series is a must for Australian Business Owners.Many Australian Business owners make 1st mistake with online marketing: Simply not having a web presence at all! As simple as this sounds, there are still many business owners without an Internet marketing presence. Even though we are now well and truly in 21st century, many business owners have still not put online systems in place and are yet to get their businesses going with Internet marketing. The cost of not being online is tremendous. With modern technology, business owners can truly improve their profits with some simple steps that include Internet marketing. So what is Internet marketing? Simply put, it is another way to communicate with your customers and clients using Internet. If your web site is set up correctly, it can become a 24 hours sales and lead generation machine for most business owners.
| | Internet Marketing Mistakes that Traditional Business Owners make part 5Written by Andrew Clacy
The fifth mistake in Internet marketing, and personal soap box for me, is made by business owners who do not give their clients or prospects any hooks or freebies.Too many web sites do not use biblical law of reciprocity in their Internet marketing campaigns. The law of giving BEFORE you receive. This is also true in a lot of offline methods, but for this article, we will concentrate in Internet marketing methods. If you want a lead or prospect to leave their contact details with you, you must give them a compelling reason with your Internet marketing to do so. In exchange you could send out a free report, an audio interview, a DVD, an audit, a 7 part course or even a gift certificate.
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