With growing popularity of Internet Marketing as an alternative or parallel path to Direct Marketing, executives are demanding a measure for Return on Investment (ROI). In response to these demands, iMarketingStrategy.com developed a simple to use Web Traffic ROI Calculator, built in Flash and 100% interactive.

The variables needed for calculating value of web traffic are straightforward and they are critical for planning a profitable Internet Marketing strategy. The Web Traffic ROI Calculator found on iMarketingStrategy.com web site is easy to use. First, enter your estimate of Projected Web Traffic. This can be done on a weekly or monthly basis. Next, enter following marketing variables;

Conversion Rate – The percent of visitors to a web site that typically make a purchase.

Average Order Value – The average amount a purchaser is expected to spend.

Average Profit on Sale – The difference between cost and sale price, or percent margin.

Customer Purchase Frequency – The number of times that a customer buys per year.

When choosing a domain name, your best bet is to get one that is short, concise and easy to remember, as this will minimise confusion. If you are going for a domain that could possibly cause a bit of confusion, then it`s generally recommended that it falls into one of these categories: words that sound similar, common misspellings, hyphenated or non-hyphenated variations.

On other hand, long domain names offer more flexibilty in choosing a domain name, allowing you to be more descriptive about what your site is about or what it does.

Don`t choose things like stuff4free.com or free-stuff-online though, as it makes it hard for domain to be passed on to others through word of mouth. People can`t actually "hear" whether it`s 4 or four, and they can`t "hear" hyphens. Again, joe_bloggs.com looks ok, but try telling someone to go there, joe underscore bloggs dot com is just hard to say.

Personally I`m not a fan of dots, dashes and numbers in a domain name, I think I prefer them as letters all in a row, like stuffforfree.com, freestuffonline.com and joebloggs.com (or whatever else extention may be).

Try testing out names on family and friends, together you could come up with a really great name, one you wouldn`t have thought up on your own, and with a bit of luck it may not have been taken already.

Here are some various links that can be helpful to check out before trying to buy domain name you want.