Internet Marketing Idea: Publish an EzineWritten by Jack Elmy
Chances are if you surf net much you have noticed that almost every website offers a free newsletter or ezine in some form or other. Wonder why someone would go to so much trouble to publish a newsletter and offer it for free? The answer is because it is a brilliant Internet marketing idea. True, it does take some work to publish a quality ezine, however benefits you can reap in sales for your main product or service is worth time and effort. What makes writing and publishing an ezine such a good Internet marketing idea is that it allows you to have direct contact with your customers and readers on a continuing basis. Even if they forget to visit your site again (and let’s face it; with all of work and family demands placed on all of us, no matter how good your site is, this is a possibility) if they are subscribed to your ezine you have a golden opportunity to remind them why your site is fantastic. Secondly, when done tastefully, it gives you a chance to earn a little extra through advertising. Finally, there are relatively few other ways you can build a relationship with your site’s visitors. And as all good salespeople know, building a good rapport with your customer is key to making sale. There are a few golden rules you should understand before hurrying to write your first edition, however. While you may be able to convince a visitor to sign up for an ezine when they visit your site, your job as a publisher doesn’t stop there. To get them to actually open it every time it lands their inbox and not hit delete key, you need to develop a plan. At a minimum, keep these tips in mind in order for an ezine Internet marketing idea to be successful:
| | Ten Ways To Get Visitors To Read LongerWritten by Catherine Franz
Unusual, not weird, does sell even if you are a professional. Here are ten ways you can doctor your picture to get people to chuckle. When people have a lighter sense of humor, they will stay longer on your website. And of course, read more.Use your digital camera or cam to play with any of these ideas. 1. Use an uncommon hair style. You could style your hair to stand straight up like you're scared or use a wig to wear a Mohawk or huge fuzzy hair. 2. Color your hair a bright color. You could color it pink, blue, purple, green, etc. You could even make it match your web site's colors. 3. Draw lines on your picture. You could draw a black-eye or a mustache on it before you scan and upload pic to your web site. For an ad, you can draw horns and add a caption, "I'm in a devilish mood and have slashed prices for next 24 hours." 4. Put on silly glasses. You could put on spring-like glasses, oversized colorful glasses, spinning glasses, or even 3D glasses. 5. Wear uncommon clothes. Try clashing colors, wear super bright colors, a unique outfit, a weird tie or costume. For Halloween, place your picture up of you in costume.
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