Internet Marketing GuideWritten by Jack Elmy
If you are considering launching a website for your business or entering lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site’s success. Without taking time to understand how Internet and search engines work you will certainly guarantee that no one will see your site. The Internet is a whole new ball game when it comes to marketing. Invest a few minutes in making your website a success by browsing through tips listed in Internet marketing guide below. Simply launching a web site and hoping search engines will pick it up or that someone will stumble upon it isn’t a very effective strategy. The first Internet marketing guide step you need to employ involves your domain name. The domain name you select needs to be easy to spell, visually attractive and relative to your business. It can be very tempting to come up with a name that either includes a version of your own name or a cutesy or unique domain name (example: www.bobsuseddvds.com or www.gourmetkoffee.com) however sad reality is that this type of combination is not very efficient for several reasons. First, it can be a little difficult for average surfer to remember, particularly if your name is a common name. Secondly, as in example listed, you end up with too many of same letters of alphabet. This example has far too many of letters S and D. Finally, you need to select a name that will stand out visually and that is easy to remember and spell. While term ‘gourmet coffee’ relates to a specific business and is easy enough to remember, unusual spelling of coffee could result in opposite effect of what you are trying to accomplish. If domain name you would like for your business has already been registered by someone else, consider using a different extension. Not every domain name needs to end in .com. There are other extensions available. Also think about re-arranging words or adding words to make name unique and still easy to remember and spell. For example, while domain name gourmetcoffee.com might already be taken; chances are www.gourmetcoffeeforyou.com probably isn’t.
| | The Modern Day Search EngineWritten by Thaddeus Collins
The first task most netizens do when they log on to internet is to visit their favorite search engine to find information on various topics. Over past few years search engine has evolved to do more than list available websites on an entered subject. The modern day search engine has tools to help user accomplish a vast array of everyday task.Search engine is a common term to describe a tool used to find relevant webpages on an entered subject. But, there are actually two types of search engines, indexers like Google and Alta Vista that actually search internet based on keywords, and directories like Yahoo and Exactseek which provides a list of sites based on predefined categories. These two types of search engines provide bulk of searches requested by users. These engines help user find everything from small sites like RecoveryPets.Com, who specialize in global recovery of lost pets, located at http://www.recoverypets.com, or larger sites like WebMD who provide medical information for patients and doctors, and their website is http://www.webmd.com. But, these are just basic services that these engines provide, and everyday web surfer relies on more advance features to successfully navigate web. Directories such as Yahoo that offer services for every age group of surfer, from chat groups to their find people services aimed at helping surfer locate people they have not been in contact with for awhile. They also provide discussion groups to relate ideas with others that may share surfers interest, and mail free mail services so that everyone on internet can have a email address.
|
