Here's what happened: We created a web site making a legitimate offer to give away free money, promoted it through search engines and newsgroups, and left web site up for several months - but not a single person took us up on it.

(This story does have a happy ending though - keep reading to find out!)

What does this mean to you and your online business? If you are selling anything less attractive than free hundred dollar bills (and that's most everybody, by way) then it is *critical* that you keep reading to learn very big problems you face in order to make money online.

Most People Don't Understand Just Exactly How Hard It Is To Make Money On The Internet - Or How Easy It Can Be IF You Do Everything Exactly Right

As very successful technology marketing consultants, we've taken people who hadn't earned a penny online and got them started making money immediately - And we've worked with people who were already making good money and literally exploded their profits with our special methods and techniques.

But, unfortunately, plain truth is: it's hard to sell ANYTHING On The Internet! And if you don't mind my being blunt, I'm going to tell you main reason why more people aren't buying from you:

They Don't Believe One Darned Word You Say! Literally. They're sick of being lied to. Sick of being misled. Tired of outrageous offers, unsolicited email spam, products that don't work as advertised, and people who hide behind fake names and fake email addresses.

And Here's The Problem: Even if you are selling greatest, most effective, amazing product or service in history of world (even free $100 bills), I GUARANTEE you that whatever you are doing to establish your credibility right now isn't enough.

You've got to BEND OVER BACKWARDS to prove that you and your offer are legitimate and believable, and it's likely that you're not doing even half of what you should do to maximize your sales. (Which is good news for you, because after reading this article you should be able to *instantly* increase profitability of your website or online business. :-)

Let me repeat that, because this is one of most important things about selling on internet that almost everybody is missing. . . You've Got To Bend Over Backwards To Prove That *YOU* And Your Offer Are Legitimate.

You can blab on for hours about how great your product or service is, but without spending time establishing how trustworthy and legitimate YOU are, you won't make sale. Let's take our attempt to sell $100 bills as an example. I'm going to dissect our ad and tell you everything that was wrong with it. Are you making any of these mistakes?

(Here's ad we ran on a Freeyellow free web site:)

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I'LL SEND YOU A $100 FOR FREE!!!! you just pay cost of $10.95 to have it mailed to you by overnight delivery!! My supplies of these $100 bills are limited if I run out your order will not be processed so act now!!!!! Act now to get $100 (U.S. Currency) by overnite delivery!!!!!! WHERE ELSE CAN YOU GET $100 FREE?

Here's a list you can use to evaluate your own marketing efforts. It includes what I've found to be 7 most important marketing principles contributing to success of ANY business.

1. TARGET SPECIFIC NICHE MARKETS

Everyone may be a prospect for your product or service. But your marketing efforts will produce best results for lowest cost when you target prospects with greatest need for what you offer. Identify a niche market. Customize your promotional material to appeal to their greatest need. Then multiply your results by defining several other niche markets and slanting your promotional materials to appeal biggest need of prospects in each market.

2. PROMOTE YOUR OWN USP

USP is short for "Unique Selling Proposition". It's compelling reason why a prospect will do business with you instead of with your competition. You'll attract maximum number of customers when you offer a benefit they cannot get from your competitors. If you don't already have a USP, create one by adding something to your business you're not already offering. Convert it into a benefit statement and include that statement in all your advertising.

3. NEVER ADVERTISE WITHOUT AN OFFER

Always include a powerful offer in your advertising. Offer free information related to your product or service to generate inquiries or website traffic. Then make most compelling discount or bonus offer you can afford -- to convert these inquiring prospects into paying customers. This automatically leads to next marketing principle...

4. COLLECT CONTACT INFORMATION AND USE IT TO FOLLOW UP