People need to get independent opinions from a knowledgeable person. Someone who doesn't have a biased agenda. Most businesses have a product or service they try to push customers toward because they make a greater profit on these items.

Many businesses that deal with internet can be narrowly focused on their one main niche. They may do webpage design and development and for their ease they either knowingly or not don't consider other important attributes like optimizing page for search engine placement. Some example are weblinks in java scripts. Search engines don't read these. Another example is over use of images to display text on webpage. Search engines develop your webpages reputation based upon words on page. If words are in images they can't be read by search engines. A simple test to search for words is in your internet browser click on Edit and then click on Find and search on any suspect words.

2. People put too much emphasis on their Company name in their website title. The title should be geared toward keywords, etc. They don't take into account search engines and keywords and that starting out nobody is going to be searching on their Company Name.

But how many of those search tips are you using? There are some tips very useful especially for Internet marketers and web masters. I've summarized those tips and explained how those search tips can be helpful for Internet Marketers in this article.

Although I'm writing this article for Internet Marketers, usage of these tips applies are not restricted only for them.

Suppose you want to write a web page, find or create a web site about 'Internet Marketing Blog.' You may want to know or should know :-) what's going on about 'Internet Marketing Blog' on net. So, you'll open your favorite search engine, type internet marketing blog and hit enter.

What do you get?

You'll have search engine result pages (SERPs) that includes all three terms plus those includes only two of them or one of them. This is not what you wanted.

1. How to make SERPs include all three terms? Use plus sign in front of each search term. That is, type; +internet +marketing +blog . This applies all search engines.
Now you may wonder is it possible to have SERPs including internet marketing but not blog?

2. How to make SERPs exclude a certain term? Use minus sign in front of search term you want to exclude. That is, type; +internet +marketing -blog . You'll see web sites that include both internet and marketing but not blog. This applies all search engines.
Going back to starting point, above two tips are still not sufficient to your purpose: getting information about "Internet Marketing Blog." Say, you wanted exact phrase.

3. How to make SERPs include exact phrase? Use quotation mark. That is, type; "internet marketing blog". This applies all search engines. Many searchers know this tip and it's especially important for Internet marketers when they want to know how many competitors are out there.

4. How to make SERPs show pages that include search terms in title? Type; intitle:"internet marketing blog" for Google and Teoma. Type;title:"internet marketing blog" for AltaVista, AllTheWeb and MSN. This tip is powerful if you want to write web content about your targeted keyword. The benefits are :

* You'll know which web sites have pages that compete you. * You'll find what are they doing in their pages. * As a consequence, you'll know what you can learn from them and more importantly you'll find what they are missing. Hence, you can find way to beat them.