Wherever you go, Internet marketing sites proclaim that they have solution to your money-making woes! These sales-letter sites all know how to CREATE AN AVALANCHE OF SALES, all know how to SKYROCKET TRAFFIC. They all claim that they, and only they, have answers. (Some even have answers to questions you hadn't even thought of - now that is confusing!)

The trouble is that there are SO MANY marketing sites, and they often contain conflicting information; it *is easy* to feel confused and overwhelmed by it all. So WHAT do you believe, and WHO do you trust? And HOW do you learn?

After all, none of us know everything about Internet marketing and we all need help. And, with hard study and application on your part, some of these sites, some of these individuals, can really HELP YOU succeed online. Yes, but which ones?

===================== LOOK FOR THESE NAMES =====================

Ken Evoy Corey Rudl Jim Daniels Marlon Sanders Mark Joyner Rick Beneteau : : : : (not exhaustive)

I have visited sites (and read free newsletters) belonging to Evoy, Rudl, Daniels etc., enough times to realise that these people KNOW WHAT THEY'RE TALKING ABOUT. They understand Internet marketing, and all offer products, services and advice that shares this knowledge with you.

Don't get me wrong! I haven't purchased products from all of these people, but I do subscribe to their free newsletters. In actual fact, only products I've bought belong to Dr Ken Evoy because he was offering information that I wanted to know at a great price - Make Your Words Sell - with a genuine and trustworthy voice!

(I have since purchased Make Your Site Sell and Site Build It!, and would recommend his products to ANYONE!)

Don't get me wrong! (#2)

I don't expect to be as successful as Dr Ken Evoy after reading his books. And that's simply because I am not as clever (or hard- working) as him! (You only have to read one of his books or newsletters to know that man is, to say least, talented!) But I can still be MORE SUCCESSFUL on Internet, from reading and understanding his words *and* putting them into action!

And that is point. ALL of above individuals are very bright, hard-working folk. They all understand Internet marketing - they know what works, and what doesn't (and they probably have their own gurus who help them too!). They all offer to share their knowledge and skills that CAN HELP YOU be more successful online.

===================== WHAT ABOUT NEWSLETTERS AND EZINES? =====================

This morning I had a very enlightening discussion with Rok Hrastnik, one of my partners in 3R Marketing. The conversation with Rok started out discussing self-reflection. Rok is nineteen years old and at that point in his life where his summer has been quite an education for him. He has, perhaps for first time, had to shoulder some serious adult responsibilities (very well. I may add). That's enough to make any young person tend toward self-reflection.

We got around to discussing why I do marketing on Internet. As those of you who have been to our web site or to my old Robomarketer site know, my son Ian, whose fifth birthday was a week ago, was diagnosed as autistic just after his second birthday. Ian is only slightly verbal. He communicates much like an 18-month-old, mainly with gestures and a few words. Like many autistics, Ian has a mild form of obsessive-compulsive disorder, attention deficit disorder, and hyperactivity. He can be somewhat difficult to be around if you don't know him. When he was diagnosed as autistic, my wife and I made a decision that one of us would always be available for him. Because of a lot of factors that are not relevant to this article, it became my responsibility to find a way to earn some money so that I could be available for Ian. That is what led me to Internet. Only logical, don't you think?

But what led me to marketing almost 20 years ago? If you are familiar with my academic background, you know that my degrees are in areas far from traditional education that people in marketing have. What drove me to become a marketer?

The one thing that I've always enjoyed doing is communicating with people, most especially one-on-one. I enjoy helping, teaching and encouraging people. To me, that's what marketing is about - or should be!

Remember, marketing is communicating with your prospects! Something that a lot of marketers forget is that prospects are people and need to be treated as such. They're not some statistics from a marketing survey. They are flesh and blood with hopes and desires and dreams. To be a good marketer you need to be able to understand those hopes, desires and dreams and make your marketing efforts tap into them.

What that means is that you need to have a positive view of human nature. You have to have faith in human spirit. You want your prospects to react positively to your marketing? Then touch their hopes, their dreams. And I don't mean with promises of lots of financial rewards. I honestly believe that most people are not motivated at their deepest levels by greed. Rather, appeal to their "higher instincts." For instance, if you really want to get my attention, don't promise me a million dollars in five minutes, but tell me this will help my children grow into kind of people that will make a positive contribution to human society.