Internet Business Doomed by Grand Theft

Written by Pamela Heywood

Every ezine I read these days, including all of my own,repparttar editors are having to waste valuable space reiteratingrepparttar 124386 rules or tightening them up because ofrepparttar 124387 variety of abuses that they suffer from unscrupulous subscribers. Listen up, because even if you are only guilty by association, you are contributing torepparttar 124388 death of your own business online.

It's not a few who are too selfish to readrepparttar 124389 rules, it's a daily deluge. It aught to be punishable as theft. It's so prolific, so large-scale it amounts to Grand Theft.

I reckon an editor's time is worthrepparttar 124390 same asrepparttar 124391 next person's and I presume that those of you who still go out to do a 9-5 don't say "Oh, that's OK, don't bother to pay me." atrepparttar 124392 end ofrepparttar 124393 week or month. Do you refuse all money in return for your online efforts? Not bloody likely!

OK, so why then are ezine editors different?

What do we get in return for our time? That's many hours spent handling allrepparttar 124394 list admin tasks that are necessary, keeping up with our subject matter, doing research, writing stuff, dealing with correspondence, scheduling ads, formatting it, making sure it has value torepparttar 124395 readers, sending it out on time ...

Yeah, we might get a few bucks worth of ad revenue, but don't ask me to work outrepparttar 124396 hourly rate, my calculator doesn't have that many decimal places!

No, we get bombarded with autoresponders, counter offers and "vacation" replies, we get false email addresses that bounce on us, we get free email addresses that are overrepparttar 124397 limits and bounce on us, we get spammed to death to our email addresses because some idiots think that a subscription to our ezine constitutes a "business relationship", moaners and whiners who don't likerepparttar 124398 rules and cant follow them ...

All of this clogs up our email accounts, has to be dealt with and ROBS us of our valuable time. Felony, theft, plain and simple.

Oh, that's on top of genuine feedback from actual humans that are subscribed --repparttar 124399 only sort of mail we do want, thank you.

There are also a breed of sub-humans who conveniently forget that they subscribed and accuse us of SPAM, which mean we have to spend half a day or more trying to clear our name. If an ezine requires that you subscribe to it, believe me it is NEVER spam.

I know who these characters are: they arerepparttar 124400 same sort that resort to road rage,repparttar 124401 psychologically immature that just have to find someone to blame -- for everything. They look to make trouble: like all perversions, they get kicks from it.

Formatting Your Ezine and Email Messages with TextPad

Written by Pamela Heywood

One ofrepparttar questions I am most often asked is how to format ezines. I always use TextPad for these, to format articles and a multitude of other email offerings. This software *fixes* hard line breaks so that everything comes out looking neat. It's a tool I would be lost without.

(You can get a free download ofrepparttar 124385 evaluation version here: This is fully working.)

I found it a little confusing to configure at first and had to ask for instructions, so here they are for you in case you haven't foundrepparttar 124386 *secret* yet ...

1. Fromrepparttar 124387 top menubar pick Configure, then Preferences

2. A box will have poped up. In there, choose Document Classes (Clickrepparttar 124388 little + torepparttar 124389 left of that category to expand it.)

3. Next click onrepparttar 124390 word "Text" withinrepparttar 124391 list of choices in that section.

4. The right hand part ofrepparttar 124392 box should now have changed. You should see a place atrepparttar 124393 bottom right there where it says "Word break at column number"

5. Click to put a tick inrepparttar 124394 box torepparttar 124395 left of that statement.

6. Type 60, 65 or however many characters per line you wish inrepparttar 124396 little box torepparttar 124397 right ofrepparttar 124398 statement. 65 is probably "industry standard". I like 60.

7. Click OK

You should now be set up correctly.

In use, there are a couple of other things you need to be aware of:

1. To makerepparttar 124399 formatting work in each individual document, you need to depress (torepparttar 124400 IN position)repparttar 124401 little button that is alongrepparttar 124402 second to top row ofrepparttar 124403 menubars. It looks like a "squiggle" or an S backwards.

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