I’m sharing one of my bad experiences with you, which I think will be useful for many people. While I made some mistakes, it sure made me learn a lot, which can be
foundation for success. "Learn from your mistakes", as your high school teacher would say! And you can learn from others’ mistakes too. Listen to my story. When I was first started as an affiliate marketer and made a few odd sales here and there, I came across and ad that said something similar to
following."Over 50 high-demand quality products with master reseller rights. Package price is just $47. Some products on
package alone sell for $47. Sell just one product and make your investment back. All you need to start selling is just putting your own order link in
professionally designed order-pulling webpages we provide."
With this kind of bait, I bet you’ll surely bite it if you are in a similar situation as I was then. I want you to see an active current advertisement for reseller rights that goes similar to
above ad, so you can get
real feel. Just go to Google and type
phrase "reseller rights" and see
bunch of offers in front of you, which resemble what I described above.
Let’s come back to my story. I bought
package and yes, they gave me everything they promised. As they said, sales webpages are professionally designed and they truly had
pulling power. I’m so thrilled because I didn’t have to create my own product but could be a product owner instantly and start selling quicker than I ever thought of. I bought a domain name and a hosting account, all which cost me under $20. I could start a business up and running for investing just $67.
I did some advertising for my new products. Compared to my affiliate advertising experience, my new business was performing really poor. I was wondering what’s wrong with it, making a two or three changes to my offer and so on, but to find no sales. At this stage, I stumbled upon
concept of "Joint Ventures" and it’s power. So I wrote some JV proposals to big names with my products. I wrote for about 100 people. But just about 3 people replied and what they said was similar to
following.
"Sorry. This product is so old and some people are even offering it for free on their sites. Bye."
I was surprised first and I just made a search for my product name on
net, and yes, I found a bunch of sites offering exactly
same product from
exactly
same website at prices ranging from $0 to $37. Some people sell at $17, some at $27, and some people offering as a gift to their newsletter subscribers and so on. There was no standard. Think about it. Everybody gets
same website and when they advertise (or advise) "just change
order link", that’s what everybody will do. There is no uniqueness in your offer. And they also advertise "you can set your own price", which leads to
prices such as $1 or even $0, giving as a gift for their newsletter subscribers.
The above was true for almost all
products in
package I bought. (But I never refunded it because
quality of
products was great and I learned a lot from
top online marketers, let alone re-selling it. It was good enough for $47. Plus, they advertised
offer honestly and they cannot be kept liable for my own experience.)
Think twice before buying a master reseller rights product under $100. When a person gets master reseller rights for a product under $100, its perceptive value is lost and
buyers may sell it dirt cheap. Think about
second level buyer, who may get
product for about $27. They may sell it for about $17 and so on. The product will be available everywhere soon and some people may even give it free as a gift for their newsletter subscribers. Then there won’t be any further market for
product.
So do a deep search before you going for a reseller rights package. See whether it’s offered anywhere else and if it is, at what price. If somebody offers it for $10, it’s not right for you to sell at $20. Think about your customer buying from you for $20 and sees
offer in another site for $10. Would he buy from you again? And also think about
reputation of your domain / business. Online marketing world is small and reputation is about everything and can impact you a great deal.