Internal pages often get overlooked when web sites are promoted.

Google leading search engine resolves web pages and not sites. To maximise your websites traffic, you need to promote each page separately.

How can I do well on Google? I get asked this question a lot. Google has grown hugely over recent years and now accounts for smoothing like 55% of all web searches.

Google is too important a search engine to ignore, but what’s required to get to top?

Well a starting point is to read Google’s guidance to webmasters: www.google.com/webmasters/guidelines.html

Hopefully this sets scene, Google is fighting a war against spammers. It wants sites that contain good relevant content. Google also searches to penalise sites that use spammer techniques to get ahead.

So… if you want to do well, you need a long-term plan.