Interlinking between Web Pages : Why & How

Written by Brian Basson

Properly linkingrepparttar various pages on your website, is one ofrepparttar 127813 most important things you should do to assure your site receivesrepparttar 127814 full attention it deserves fromrepparttar 127815 various search engines. Why ?

well, firstly, a search engine might not be able to find and spider all your pages, if there isn't good interlinking between your website's pages. Not having a good website structure might also "confuse"repparttar 127816 search engines in building a good "picture" of your website's pages and structure.

This could inrepparttar 127817 end seriously hamper your search engine rankings for certain keywords. We have tried this concept on a trial and error basis, and believe me - it works ! Also, forrepparttar 127818 sake of clients, potential clients and surfers of your site - there's nothing more frustrating when visiting a site and not knowing where you are onrepparttar 127819 site, not knowing what else your site offers, and finally not knowing how to get there .... you might just as well give your site a death sentence right now.

Let's say you offer a wide selection of a specific product and have it illustrated over 4-5 pages. Wouldn't it be logical to have a horizontal linking system between all these pages ? Yes, you would say, but we still see plenty of sites that don't - just adding again to their site's visitors frustrations. So instead of expectingrepparttar 127820 visitor to go back to an index or menu page allrepparttar 127821 time, also give themrepparttar 127822 option of browsing between pages - as long as you make a note for them where they are onrepparttar 127823 site ! Eg. Bracelets page 2 of 5.


This starts with having a good structured contents page or a site map as it's referred to these days. I would spend a great deal of time with structuring this page if I were you ! Also look atrepparttar 127824 title and description tags, and add relevant keywords to go withrepparttar 127825 contents on this page. This will help your rankings along more than it wouldn't ...

The Top 10 Most Ludicrous Things You Can Do on Your Web Site

Written by Courtney Heard

We have a running joke in our office that one day we’ll load a page and it will say “You have reachedrepparttar end ofrepparttar 127812 World Wide Web” and it will berepparttar 127813 truth. I’ve visited so many web sites in my time, it’s unreal. There are a few web site features and practices that keep popping up, in spite of their highly detrimental nature. I find myself, day in and day out, advising clients to remove something or other from their web site, as it is stunting their online business potential. But cleaning uprepparttar 127814 World Wide Web one client at a time isn’t very efficient, so I’ll share with yourepparttar 127815 Top 10 most ludicrous things you can do on your web site, and hopefully we’ll get this mess cleaned up.

1. Frames - Most of you are probably rolling your eyes right now, saying “I know, I know” but there not only still is a large amount of sites that use frames, there’s actually a very dangerous counter-argument to this going on.

Frames section off your web site, making multiple smaller windows within one page. It sounds harmless enough, butrepparttar 127816 code behind a page with frames is very short, only referring torepparttar 127817 pages that fill inrepparttar 127818 smaller windows. This hides any text you have onrepparttar 127819 page, any headings, any links, image names and alt text, comment tags, and a lot more from search engines. In short, frames hide 99% of your site’s content fromrepparttar 127820 view of search engines, fooling them into thinking your site is virtually bare.

Now, recently Google has announced that their search algorithm is newly able to see past frames and find all of your site’s content. Problems remain, though, in thatrepparttar 127821 algorithm does not yet index pages with frames well. This also doesn’t fixrepparttar 127822 problem with other search engines.

There’s some kind of Rebel Frames Force or something that use Google’s new indexing ability as an argument for frames, among other even less valid points. “But what about this and what about that?” they argue. I say to you, rebel framers, why bother? I really don’t understand why this inane argument continues. You can easily avoid any potentially harmful side-effects of frames by using tables. It looks exactlyrepparttar 127823 same, if not better, and we know for sure that all search engine robots can decipherrepparttar 127824 uncomplicated table code. A smart site owner would simply not takerepparttar 127825 risk.

2. Keyword-rich Text Embedded in Images - Another fabulous way to shoot yourself inrepparttar 127826 proverbial foot. Search engines can’t read text in an image, so if most of your web site’s textual content is within images, you’re pretty much done for. Come on people, keywords are what makerepparttar 127827 Web go ‘round! The idea is to have as many applicable keywords as possible within your site visible by search engines, right? So it really doesn’t make much sense to take some of those keywords and hide them. There is no counter-argument to this. It’s simple, if you want traffic, get your keywords out of images.

3. Entrance Pages/Flash Intros - This practice will not just have a negative impact on search engine optimization, it also subtracts from your site’s user-friendliness.

Search engine robots want to find out what your site is about as soon as they can. In other words, they want to find content onrepparttar 127828 front page. This means that there absolutely must be keyword-rich text on your opening page. It is fairly easy to comply with this while having an intro page, but it doesn’t solverepparttar 127829 user-friendliness issue.

Think, for a moment, about how you surfrepparttar 127830 web. If you’re likerepparttar 127831 majority of surfers, you’re looking for information and you want to find it fast. Simply put, an intro page is one more step that has to be taken before getting torepparttar 127832 good stuff. Speaking from personal experience, if a site has a flash intro or an entrance page and I’m in a rush (which defines my life), I’ll leave and find another source ofrepparttar 127833 info I’m looking for. Essentially, I feel that sites with such opening pages, have little respect for my time and I don’t want to venture intorepparttar 127834 site any further to find out how many other waysrepparttar 127835 site owner has found to elongaterepparttar 127836 simple act of supplying information. It’s simply easier to find another site. Really, what exactly isrepparttar 127837 purpose of an entrance page? Try as I might, I just can’t think of one.

4. Music - O.K., This is my biggest pet peeve. There is nothing more annoying than sitting down on Sunday morning, steaming cup of coffee in hand, opening iTunes to listen torepparttar 127838 latest R.E.M., starting to surfrepparttar 127839 web and suddenly hearing a midi version of Greensleeves turn Losing My Religion into something that sounds more like a cat dying.

Withrepparttar 127840 growing popularity of mp3s, you’ll be hard pressed to find someone who doesn’t listen to their own music while they’re onrepparttar 127841 web. It is absolutely guaranteed that you’ll turn some visitors away from your site if you insist on having music load with it.

“But, what if I offer a button that will turnrepparttar 127842 music off?” some people ask. Most web site visitors who are listening to music won’t stick around long enough to find your off button. In my case, as soon as I hear one note, I hitrepparttar 127843 back button. There is always another site to findrepparttar 127844 information I’m looking for.

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