Read this report and you'll know why your website isn't making you as much money as you want it to. The reason isn't war, recession, or bioterrorism either. It's a series of "garden variety" problems you can do something about right now -- if you're serious about online success.1) You aren't making
collection of email information from your visitors Priority 1.
At Ford, as we all know, "Quality is Job 1." Well, on Web, Job 1 is collecting email address of every single person who visits your site. When you have it, you can MARKET to this person and develop a long-term lucrative RELATIONSHIP. Without it, you have NOTHING to work with. You cannot send a newsletter ("ezine"), cannot send specials, offers, and sales details, cannot, in fact, profit from this individual. That's daft.
That's why you need to make collecting visitor email information your top priority. Towards this end, click here http://www.trafficcenter.com/properties
Take a look at eproperties that have FLASH. Look where this flash is placed on page and what it's doing. Its purpose is to collect visitor email address. And this objective is so vital that most modern design techniques are employed to make sure it happens.
2) Where do you make your money?
Take a look at most websites and things are added to page with no apparent rhyme or reason. This is ridiculous! As most business people know, 20% of products/services account for 80% of revenues. This being case, focus of your site should be on what makes you most money. Take a look at YOUR website right this minute! Are you FOCUSING visitor on thing that will make you most profit? In other words, are you accentuating and emphasizing that which is going to benefit you most? I doubt it.
First, you need to select thing you profit from most. Then you need to position it on your website so that what IS important SEEMS important. Client-centered copy and design can make this happen.
Say you're selling a service that nets you a pretty penny. Obviously you want your visitors to know about that. Towards this end, you need them to tell you they're interested in this. Perhaps a free report with a catchy title is answer, something that appeals to visitor and gets her to say, "Hey, I want that. I'm a prospect for what you're selling."
Are you making this important revenue maker central point of your website? Or are you shunting it into a corner diminishing its value and likelihood that it'll pay off for you by letting visitors see it as insignificant?
3) Benefits! Benefits! Benefits!
If you want people to respond to your website, tell them what's in responding for them.
One major problem that vast majority of website owners just cannot seem to overcome is rampant egotism. It's THEIR website, so, by goodness, it's going to be about THEM! Wrong!
If you want to SELL, you need to make it crystal clear and motivating just what visitor get from you!
An easy way to do this is to begin each sentence with these two words: YOU GET!
Make what people get believable, real, substantial, and motivating. Then you'll have no problem getting people to respond.
4) Design that doesn't cut it
Too many websites look like they were designed by a kindergardner in dark.
Folks, purpose of a business website is to GENERATE INQUIRIES and MAKE SALES. That's it.
The purpose of design is to HELP YOU MAKE SALES. That's it!
