Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions

Written by Scott Stevenson

There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an “interactive” sales letter will berepparttar most critical weapon in your modern marketing arsenal to accomplish this.

Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned overrepparttar 108058 years fromrepparttar 108059 offline print world. These concepts go back torepparttar 108060 1920’s, where person-to-person dialog took a backseat due torepparttar 108061 new mass media platform to pushrepparttar 108062 sales message in various advertising forms. Today, Internet Marketers assume this is stillrepparttar 108063 only option when it comes to “online” sales letters, sincerepparttar 108064 reader is not physically present and cannot give immediate corrective-feedback.

In a minute, I’ll tell you why this will be their downfall…

Your sales letter is your voice to convey your benefits and offerings torepparttar 108065 masses. The only reason a visitor is even at your site is to see if you have a solution to their problem. Effectively convince them that you haverepparttar 108066 solution for a reasonable price, overcome any objections and you getrepparttar 108067 sale! Simple. Right?

“Wait a minute! How do I know what’s most important to each different visitor. How do I convince an unknown reader that I have their solution?”

Good questions. You may have one product with various benefits, or many different affiliate products which you promote. Which benefit or product should you focus on so that each specific visitor has no choice but to rip out their wallet and start spewing out credit card numbers?

Read this part carefully –

All persuasive sales letters (no matter how hypnotic and enticing) must anticipaterepparttar 108068 mindset and views ofrepparttar 108069 visitor. As a copywriter, you’ve been givenrepparttar 108070 task of being a mind reader. You are forced to write your sales letter in such a way that it answers every possible question and objection. And when possible, triggerrepparttar 108071 emotional desire that was brought with each visitor. This can be quite daunting, considering that each visitor has their own specific desires and questions relevant to their unique situation. Butrepparttar 108072 bottom line is -- you must satisfyrepparttar 108073 visitor's quest for meaningful, relevant information before they will say “yes!”

Now I am going to unveil a powerful and exclusive formula to do just that. Discoverrepparttar 108074 hidden desires deep insiderepparttar 108075 minds of each and every one of your visitors. You will haverepparttar 108076 all-knowing power of what each wants from you.

All that you have to do is masterrepparttar 108077 “super-amazing-advanced-top-secret proven technique” real live salespeople all overrepparttar 108078 world have used for years to dig out that elusive customer desire. They ask!

That’s right. The “corrective feedback” to strategic questions allows any sales person to drill-down to identify and focus on exactly whatrepparttar 108079 customer is looking for and not waste each other’s time inrepparttar 108080 process. The main goal in any corrective feedback dialog is to narrow downrepparttar 108081 customer’s problem -- and to provide a solution.


Written by Patrick Quinn


A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What she means by this, I imagine, is whetherrepparttar headline will actually help to make sales, rather than just act as a passing amusement to its readers.

The latter precept, that a headline should actually try to sell something, is not as universally known as it might be. The vast proportion of headlines actually say nothing whatsoever aboutrepparttar 108057 product andrepparttar 108058 benefits of owning it. Andrepparttar 108059 reason for this is that good, selling headlines are not easy to write. Sorepparttar 108060 majority of so-called copywriters takerepparttar 108061 easy route and produce something which they think is humorous or eye-catching and hope that this will dorepparttar 108062 job. That it won’t and doesn’t can be witnessed day in and day out in press ads, brochures and websites worldwide. But I digress.

There is sadly no absolute test that a headline will dorepparttar 108063 job it is paid to do. If there were, we benighted copywriters would be earning ten times what we are earning now, onrepparttar 108064 grounds that our work would be foolproof. Every headline we conceived would be irresistible; and products would move off shelves like Spring snow off a dyke.

But there is a test – a very good and worthwhile test – that you can apply to any headline you create. I call itrepparttar 108065 ‘So What?’ test.

Allow me to give you an example of ‘So What?’ in action. If you produce a headline that says: Our Widget works twice as fast as any other Widget, and then ask yourself ‘So What?’, it immediately becomes clear thatrepparttar 108066 line is bereft of a sales proposition. Because there is no obvious benefit torepparttar 108067 potential customer.

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