Email-Based Communication Vulnerabilities IP can leave enterprise at any of a number of points. Failure to quickly recognize and protect these “soft spots” in your network security could have tragic results for long-term viability of company.

Attachment and content filtering Unless your email security solution includes robust attachment and content filtering elements, anyone with access to your email network can send literally file cabinets worth of information to a private email account, to be retrieved at their convenience from any computer in world. A single attachment can contain many years’ worth of confidential information, and if you allow it to leave your enterprise gateway, you may as well just publish it.

Intrusion prevention Intrusion prevention is another Achilles’ heel for companies with inadequate email security in place. Even intermediate hackers can use email to gain access to company’s digital backbone unless necessary steps have been taken to keep them out. Once these hackers have access to network, they can steal virtually anything stored anywhere on your network. For an example, we need look no farther back than August 2004, when University of California, Berkeley suffered a network intrusion that resulted in theft of personal information of about 600,000 people.

Email encryption Failure to encrypt email communication can also provide opportunity for would-be IP thieves. Messages to trusted partners, customers or any other recipients outside network can be intercepted and read by anyone with rudimentary knowledge of email systems. Encrypting these conversations ensures that nobody but sender and recipient have ability to read messages contained within email.

The Internet is experiencing so-called “orange” revolution and there’s no stopping to it. The online marketing world is rigorously seen chanting a 3-letter mantra, R-S-S.

Yes, RSS is here and it’s got substance, material, style, sophistication…

In a word, it’s got ‘X’ factor.

RSS, which stands for “Really Simple Syndication”, is newest and fastest growing technology online. Many publishers, webmasters and marketers are adopting RSS. It has helped spam go down to a great extent and made bulk messages a thing of past.

No wonder spammers are shaking in their boots all over web!

Here are 6 strong reasons why RSS beats email marketing to core:

1. Kiss Spam Filters Goodbye - RSS can help you distribute your content directly to your subscribers, without any spam filters interfering. Your messages will never get blacklisted and blocked and will always be delivered promptly, unless and until your subscribers choose to end relationship themselves.

2. Subscribing Is Easy - Your subscribers don't have to worry about giving out any of their personal details to subscribe and read your RSS feeds. All they need to do is, add your feed to their online or desktop RSS reader and that’s it. They are ready to receive and read content from you without any hassles.