Insurance, Financial Services Sales Tactics

Written by Sharron Senter


If you sell insurance, financial services andrepparttar like, considerrepparttar 120981 following low-cost marketing strategies to help grow your small business.

It's important to first acknowledge some ofrepparttar 120982 natural barriers to acquiring new clients withinrepparttar 120983 insurance and financial services industries. These include, but are not limited to, customers lacking knowledge about your products and, therefore, lackingrepparttar 120984 ability to ask questions, and customers afraid of being ripped off. Unfortunately, insurance and financial salespeople often carryrepparttar 120985 same stigma as used car salespeople. And I'm certain there are some great and honest used car dealers around. It's important to recognize this stigma so you can proactively address it in your marketing plan. Ultimately, to grow your business withinrepparttar 120986 insurance and financial services industries you must strive to build an incredible reputation, built on a platform of reliability, honesty and product knowledge. I also encourage you to be very straightforward about your pricing and how you make your money. The fact is, your customer wants to know. Surprise them, and tell them upfront. Here are some marketing strategies I suggest you try. -- First, try teaming up with complementary professionals, such as estate attorneys, business attorneys, financial planners, etc. You'll receive referral business faster from such businesses for two reasons. One, their customers are currently utilizing services for "future" occurrences. Hence, your prospect is already inrepparttar 120987 mindset of planning and spending forrepparttar 120988 future. You now become another product they need to consider forrepparttar 120989 future. Second, there's an implied trust between an estate attorney and her customers. If an estate attorney referred her customers to you, that customer would be more likely to do business with you, than if he/she had simply seen your print ad in a local newspaper.

-- Launch a publicity campaign For example, consider submitting a story idea to your local media about, "The Fallacies of Long-term Care Insurance. Who Needs It? What is it? Insider Secrets to Buyingrepparttar 120990 Most Comprehensive Plan." I can't stress this next point enough; you must be objective when interviewing for such a story. When being interviewed byrepparttar 120991 media, it's not a chance to "sell" yourself; rather, it's an opportunity to express your knowledge and expertise, and help readers use your knowledge to their benefit. If they like what you have to say, they'll contact you.

-- Consider facilitating a bimonthly workshop(s) at your local library or community center called, "The Insider's Point of View to Long-term Care Insurance. Who Needs It, Who Doesn't?" Or, "Age & Long-term Care Insurance, When's The Right Time?" The workshop-tactic is becoming slightly overused. However, I think it's still a very powerful marketing tool. Plus, it's affordable. You simply need to be more imaginative with your topics and headlines.

-- Try creating a "Long-term Care Insurance Top 10," fact sheet. It should include detailed content aboutrepparttar 120992 ins and outs of selecting long-term care insurance, i.e., why, why not? Who qualifies and what arerepparttar 120993 estimated costs? Distribute your fact sheet to prospects,repparttar 120994 press and various public bulletins, such asrepparttar 120995 library, town hall, Post Office, colleges, doctor and attorney offices, etc. When you're selecting bulletin boards, stick to professional looking boards, rather than just catch-alls. The latter will reduce your professionalism. Some bulletin boards give offrepparttar 120996 impression, "What would she know; she's advertising on a bulletin board." Onrepparttar 120997 fact sheet, you're not selling yourself; instead, you're sellingrepparttar 120998 benefits/solutions of long-term care insurance with your bio atrepparttar 120999 bottom. If you've done a comprehensive and professional job, readers will contact you.

12 Tips To Help You Turn Your Visitors Into Customers

Written by Ken Hill


1. Make buying your products hard to resist by giving away free bonuses for purchasing your product.

Your free bonuses can be ebooks you haverepparttar resell rights to, free one on one consulting, promotional resources, or anything else that you feel your visitors would find to be valuable.

2. Listen to your customers and incorporaterepparttar 120980 positive things they say about your product into your sales message.

3. Provide testimonials on your site from your happy customers. This will assure your visitors that your products will more than meet their expectations because your products have proven to successfully produce great results for other people.

When asking if you can publish your customers testimonials, ask if you may also include their name and website information along with their endorsement.

This will add more credibility to your testimonials and further decrease any resistance your visitors may have to your sales message.

4. Find out from your own sales statistics how well your products sell at different prices, using different promotions, or when offering different bonuses for purchasing your products.

Remember that underpricing your products is just as dangerous as overpricing them because if you price your products too low you runrepparttar 120981 risk of people not viewing them to be as valuable as they are.

5. Identityrepparttar 120982 key benefits your visitors will get by purchasing your product, and stress those benefits repeatedly in your copy.

6. Use subheadlines throughout your copy that grab your readers attention, that keep them reading through your sales message, and that stressrepparttar 120983 benefits of purchasing your product.

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