Auto responders deliver instant gratification to those who send mail to them (not an old proverb, but a modern axiom ).

Auto responders are invaluable to modern business. In themselves, they are no more than fancy e-mail addresses; They look similar but are exceptionally brilliant in a twenty-four hour, all year round, context. There are many to choose from, differing in price and functionality/features.

Impressive ones do following: First name capture, Second name, Address.capture, or just about anything that they are set to do.

For example, if you had information about "christmas pudding", an account can be set up to deliver that info, to autoresponder mailer. The sender will be instantly gratified when they recieve requested info. complete with their name, magically "plucked" by a piece of software. The moment of interest is not lost to some other distraction which is a consequence of modern life. Credibility is maintained and a feel of professionalism is ensured.

So many people jump from project to project..idea to idea..program to program wasting time and money in process.

Focusing your energies on one solid plan is only way you can use your time effectively.

My first few years of Internet marketing were a series of seeking "hot" new marketing or business product. I realized that slowly, I was bleeding myself dry and not coordinating any truly effective advertising campaigns. Week to week I would sign up for next Free program and even flip flop between programs.

Work on one project. Do everything you have to do to make that one project successful. Edit your sales letter. Create new headlines. Put up multiple follow-up letters. Try new ads. Sign up new affiliates. Keep working on it.