Insights to AdvertisingWritten by Patrick Hale (Pat @Maxaid)
.......................Insights to AdvertisingBy: Pat @Maxaid If you're in biz online nothing can make you happier than those notices or invoices in your email telling you that you've made another sale. Right? Okay these little checks just happen to find their way into your account because you are blessed by little green check fairy, right? Wrong ! You have earned these pay checks because of long hours searching and researching advertising vehicles, platforms, companies and individually owned ad agencies. You have brainstormed over subject lines and ad copy. You have read a zillion ads both great and terrible. You have most likely placed ads in every possible way from solo ads to FFA pages. May I ask, Do you cringe when you receive a Spam ad in your email that is so novice that it is plainly obvious that sender copied it off a web page ? Do you hate to open a new publication just to find it literally stuffed with ads ? Okay confessional here, so did I until I realized that these ads were directly responsible for germinating many at home businesses online, Mine included. Ads are mainstay of business online and off. Without them there are no sales thus no business.
| | Target Practice And The Internet EntrepreneurWritten by Elizabeth Piotrowski
Target Practice And The Internet EntrepreneurInternet marketing, a lot of time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get word out to whole world. Not an easy task! How can there NOT be variables when you are advertising to billions? It isn't always where you advertise that makes difference; it's HOW. First and foremost, it is SO important to have effective ad copy. Without it, you truly are wasting your time and money. Along with effective ads, it's imperative that you have variety! Don't advertise all over place with same ad. The surfer of today seems to get bored very quickly, so it's important to pique their curiosity as often as possible. Rotate your ads - this means, that if you post to ffa.net with Ad A on Monday, you will post to that site with Ad B on Tuesday. And track your ads so you know which ones are getting most clicks. Once you know this, you can scratch less-effective ads off your list, and write new and improved versions. The time of day you submit can also make a difference. You have to test rack this as well. Try different times of day, different days of week, and different ads on each site. See how your ads do when you advertise once a week, twice a week or every day. It's a lot of work! I have found ffas to be quite effective. Now, before you say "UGH!" let me tell you - ffas aren't only advertising method that generate mounds of email! If you don't like the
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