Input! Input!

Written by Ken Garner

Inrepparttar classic 1986 Film "Short Circuit"repparttar 128063 main character is a cute Robot with an acute thirst for knowledge known only as 'Number 5'.

One of Robot number 5s most engaging traits is that whenever he stumbles across anything interesting he rushes off enthusiastically to collect and indexrepparttar 128064 data with cries of "Input! Input!".

Robots designed to collect and index data actually exist but they are not made of exotic metals, they are software programs and are used by Search Engines to gather information aboutrepparttar 128065 relevance of your web site to a particular search term. These Robots ( sometimes called spiders or crawlers ) are smart but not very selective. Unless you provide unambiguous ground rules for visiting Search Engine robots, excluding them from areas you don't want them to enter, then every file on your web site will be perceived as "Input!" and is likely to get indexed. "But", I hear you ask, "I want to get indexed by Search Engines, why is this a problem"? Indexing everything sounds superficially smart, however as part of a coherent web site promotion and Search Engine optimization strategy it has a number of important disadvantages. * Search Engine spiders should be actively discouraged from visiting areas where sensitive information might be stored. * Indiscriminately indexing everything can seriously diluterepparttar 128066 relevancy of your web sites overall theme and can produce a sub-optimal rank in Search Engine listings. * Allowing a Search Engine spider to index everything can even inadvertently lead torepparttar 128067 perception by some ofrepparttar 128068 Search Engine that your web site contains spam, this can lead to your site being blacklisted. * For multilingual web sites it's imperative to focus English language robots ontorepparttar 128069 relevant English language pages and to direct robots from international Search Engines, who might be looking for Spanish, German or French language resources, torepparttar 128070 appropriately localized content areas of your site. * Search Engine robots can only "read" text. Dynamic content or graphical components cannot be read or indexed, rendering your site effectively

A Short Tutorial on Website Submissions & Linking to your site

Written by LORDWOLF

Submitting your site torepparttar search engines is a pain, make no mistake. But with a top twenty listing on Webcrawler alone havingrepparttar 128062 capability to bring 50 visitors a day to your pages it's a pain that is worth suffering.

There are a great number of search engines around, but onlyrepparttar 128063 top 15 or so really generate serious traffic for most sites. Many ofrepparttar 128064 lesser search engines are 'meta search' types, meaning they actually get their results fromrepparttar 128065 bigger engines anyway.

Ofrepparttar 128066 main engines, there are two categories - Directory based, and Spidered based. The Directory based (which includes Yahoo, Looksmart andrepparttar 128067 Open Directory Project) are generally added by hand. This means an editor forrepparttar 128068 chosen category looks at your site and awards it a position (or not) based on how he/she rated it. The Spider index types, (including Lycos, Inktomi and AltaVista) use robot browsers to check and indexrepparttar 128069 sites based on pre-programmed criteria.

In general, to get a good listing inrepparttar 128070 Directory engines means you must impressrepparttar 128071 editor withrepparttar 128072 look, ease of navigation and content of your site. Make sure your first page loads very quickly (empty your browser cache before checking) as this is an important factor. If your 'front' page doesn't open within 10 - 15 seconds you will not get a high placement. If need be, create a simple 'Welcome' page that opens quickly and use it as a front door to your site withrepparttar 128073 more graphic laden pages with in it.

With Directory engines, if you have midis on your page be sure you include an "off " control. You will be penalized if not. Don't over do images or clutter -repparttar 128074 editors read hundreds of these sites a day and will be likely to have a lot inrepparttar 128075 queue behind you. They want to judge your site rather than your taste in art or cartoons and music selections.

Spider based engines are more predictable. Spiders scan your pages looking for your keywords, countrepparttar 128076 number of timesrepparttar 128077 keyword occurs through out that page, and measure it againstrepparttar 128078 overall length of your text to calculate how relevant your site is torepparttar 128079 keyword.

Your keywords need to be set inrepparttar 128080 keywords meta tag, and should also be included in your description, and to occur AT LEAST once inrepparttar 128081 first 200 characters of text in your page. For this reason it is wise to not try to target too many keywords on a single page, try to pick simple word-pairs. Make sure you pick phrases or words that you will repeat several times inrepparttar 128082 actual text of your page and that they describe your site to a viewer not to a robot.

Forrepparttar 128083 same reasons of relevance to keywords, try to stick to one specific topic per page. If you deal with two different topics then you riskrepparttar 128084 chance of only 50% ofrepparttar 128085 page being deemed relevant to either topic.

Assuming your site is now optimized to be rated byrepparttar 128086 engines you need to start submitting. There are some tricks to this too. Firstly, submitting to FFA (Free For All) Links pages is a good idea. Most spiders will place your site far more highly if they have found lots of other sites linking to you. Once you submit to any Spidered Search Engine you should add your site to as many FFA pages as you can find, once per day, for about two weeks. You will get a lot of junk mail in response to these submissions - one from each site generally, but most have exactlyrepparttar 128087 same text in them so you can set your mail program to automatically delete them by using filter settings.

The best value listings of all arerepparttar 128088 Inktomi database. Those used by Yahoo, Hotbot, ICQit and many others, andrepparttar 128089 ODP (Open Directory Project) which is used by a list of Engines too long to even consider listing. Getting intorepparttar 128090 ODP database is nowrepparttar 128091 only way to get listed inrepparttar 128092 AOL net search. AOL use spiders to index sites found inrepparttar 128093 ODP directory so you can see why it would be so important to be listed.

Top Five Directory Databases (1) Open Directory (2) Snap (3) Yahoo! Web Sites (Inktomi) (4) Yahoo! Directory (5) LookSmart

Normally, you will submit to these directories one time for a given web site. It is extremely important that you submit to them correctlyrepparttar 128094 first time and chooserepparttar 128095 very best category. Be aware that it's often difficult to get a directory to change your listing later unless you send them a letter of explanation.

Here's where it gets complicated: Submitting to (6) HotBot (an engine) - will get you listed in all Inktomi based engines.

(7) Netscape: Netscape draws its results from Open Directory first. If no matches are found there, then it searches (8) Google. Therefore, we submit to Open Directory (a directory) and Google (an engine) to become listed on Netscape.

(9) AOL Search: AOL will search Open Directory listings first. After those matches are displayed, it will then draw results from Inktomi. Again, we submit to Open Directory using our directory guide, and to HotBot to be fully listed in AOL Search.

(10) Magellan: By submitting to Excite will get you listed here.

(11) Excite will get you listed in Magellan. They pull from each other's database.

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