While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

What is enclosure tag? RSS 2.0 is quickly becoming definitive RSS standard, all because of its support for enclosure tag. The enclosure tag is an optional field in RSS 2.0 specification that allows feed publisher to include a link to a file. The file can be just about anything. Businesses have seized opportunity, including tutorials, streaming audio lectures, PDF proposals, Power Pointâ„¢ presentations, podcasts of sales meetings, and advertising portfolios among other traditional uses for RSS.

Many businesses have yet to realize potential hidden in enclosure field. The implications and power of how RSS can be used is really awe-inspiring. Consider following business uses for RSS:

1. PDF Documents - Consider broadcasting meeting agenda notes or documentation as a PDF included with a feed, allowing interested individuals to access information without having to deal with cumbersome e-mail attachments.

We have all seen them in a movie or a TV show, those very cool shots where they speed up time and capture a long segment of time and condense it into a very short amount of video. My very favorite example of this technique was an arty movie of many years ago that was called Koyaanisqatsi. In that movie they had some very interesting segments where they did time lapse effects to show driving on a bridge, flowers growing, clouds flying by and so on. Another example is many of TV news stations nowadays have a camera that captures day’s weather and then they process it down to a 20 second clip to show clouds and weather racing by on screen.

Well this technique is not just a tool in hands of movie makers or big TV stations. You can do this with your digital video camera gear too. I will go into two ways that you can accomplish this effect and get some cool results for your next video project. This one is worth playing around with in order to find right settings to get most dramatic effect.

Technique number one is to use camera itself to do time lapse recording for you. Almost all digital video cameras have ability to do an interval recording. What this means in a nutshell is that you tell camera how long you want to record for and how long in between recordings and it will go on autopilot for you for as long as battery lasts or tape runs out. This is what those cameras at convenience store do, they record a few seconds of motion every 30-60 seconds giving overall view of traffic in store over time.

Now if you want to capture some time lapse in your digital video camera you will need to get into your cameras menu and find Interval Recording (or in my case Int Rec, as I use a Sony PD 150 for my camera) When you select this option you will decide how long of an interval between shots you want and how long to record each time. If you are trying to capture something that takes a long time to occur and in which not much happens quickly you will want to set interval at around a minute and record time as short as possible on your camera. An example would be if you wanted to record a day in life of a flower or clouds rolling by in sky. Suppose however that you want to capture an event that has lots of action and occurs over a much shorter time frame. Then you would want to shorten interval between recordings and increase time of each recording. So in this case you might record every 15-30 seconds and record up to 2-3 seconds of video each time.

I used this technique to capture an afternoon of work being done by a team of carpenters on my house remodeling project. The result was a flurry of activity as workers raced hither and yon nailing boards, carrying equipment and building walls. I have added it to my photo collection of project. (Hey I had to live through project so I might as well have a great record of it for posterity!)