Innovative Business Use of RSS as a Technology

Written by S. Housley

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed andrepparttar feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see ifrepparttar 133354 RSS feed has been updated. Asrepparttar 133355 feed is updated, new information will automatically appear inrepparttar 133356 RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control overrepparttar 133357 content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

What isrepparttar 133358 enclosure tag? RSS 2.0 is quickly becomingrepparttar 133359 definitive RSS standard, all because of its support forrepparttar 133360 enclosure tag. The enclosure tag is an optional field inrepparttar 133361 RSS 2.0 specification that allowsrepparttar 133362 feed publisher to include a link to a file. The file can be just about anything. Businesses have seizedrepparttar 133363 opportunity, including tutorials, streaming audio lectures, PDF proposals, Power Pointâ„¢ presentations, podcasts of sales meetings, and advertising portfolios among other traditional uses for RSS.

Many businesses have yet to realizerepparttar 133364 potential hidden inrepparttar 133365 enclosure field. The implications and power of how RSS can be used is really awe-inspiring. Considerrepparttar 133366 following business uses for RSS:

1. PDF Documents - Consider broadcasting meeting agenda notes or documentation as a PDF included with a feed, allowing interested individuals to access information without having to deal with cumbersome e-mail attachments.

2. PPT Presentations - Presentations can easily be distributed in a feed enclosure. The added benefit is that presenters using Power Pointâ„¢ will not have to lug their notebook to a meeting to present - they can managerepparttar 133367 presentation from an iPod or similar handheld that reads RSS feeds.

How to make a time-lapse video with your digital video camera

Written by Kevin Rockwell

Gettingrepparttar most out of your digital video camera can mean being able to create some really cool stuff. You just have to step outsiderepparttar 133353 manual a bit and findrepparttar 133354 cool things you can do with your digital video camera and your editing software.

We have all seen them in a movie or a TV show, those very cool shots where they speed up time and capture a long segment of time and condense it into a very short amount of video. My very favorite example of this technique was an arty movie of many years ago that was called Koyaanisqatsi. In that movie they had some very interesting segments where they did time lapse effects to show driving on a bridge, flowers growing, clouds flying by and so on. Another example is many ofrepparttar 133355 TV news stations nowadays have a camera that capturesrepparttar 133356 day’s weather and then they process it down to a 20 second clip to showrepparttar 133357 clouds and weather racing by on screen.

Well this technique is not just a tool inrepparttar 133358 hands ofrepparttar 133359 movie makers orrepparttar 133360 big TV stations. You can do this with your digital video camera gear too. I will go into two ways that you can accomplish this effect and get some cool results for your next video project. This one is worth playing around with in order to findrepparttar 133361 right settings to getrepparttar 133362 most dramatic effect.

Technique number one is to userepparttar 133363 camera itself to dorepparttar 133364 time lapse recording for you. Almost all digital video cameras haverepparttar 133365 ability to do an interval recording. What this means in a nutshell is that you tellrepparttar 133366 camera how long you want to record for and how long in between recordings and it will go on autopilot for you for as long asrepparttar 133367 battery lasts orrepparttar 133368 tape runs out. This is what those cameras atrepparttar 133369 convenience store do, they record a few seconds of motion every 30-60 seconds givingrepparttar 133370 overall view ofrepparttar 133371 traffic inrepparttar 133372 store over time.

Now if you want to capture some time lapse in your digital video camera you will need to get into your cameras menu and find Interval Recording (or in my case Int Rec, as I use a Sony PD 150 for my camera) When you select this option you will decide how long of an interval between shots you want and how long to record each time. If you are trying to capture something that takes a long time to occur and in which not much happens quickly you will want to setrepparttar 133373 interval at around a minute andrepparttar 133374 record time as short as possible on your camera. An example would be if you wanted to record a day inrepparttar 133375 life of a flower orrepparttar 133376 clouds rolling by inrepparttar 133377 sky. Suppose however that you want to capture an event that has lots of action and occurs over a much shorter time frame. Then you would want to shortenrepparttar 133378 interval between recordings and increaserepparttar 133379 time of each recording. So in this case you might record every 15-30 seconds and record up to 2-3 seconds of video each time.

I used this technique to capture an afternoon of work being done by a team of carpenters on my house remodeling project. The result was a flurry of activity as workers raced hither and yon nailing boards, carrying equipment and building walls. I have added it to my photo collection ofrepparttar 133380 project. (Hey I had to live throughrepparttar 133381 project so I might as well have a great record of it for posterity!)

Now suppose you have one ofrepparttar 133382 great software video editing packages on your computer to work with your digital video camera. Now you can do it in post as they say inrepparttar 133383 business. You can record any length of video you want (subject torepparttar 133384 limitations of your tape length) and then import it into your editing program.

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