Information marketing will boost your web siteWritten by Graham Jones
I was at a meeting other day when one member of audience came up to chat to me after I had given my presentation. 'I agree with what you told us,' she said, 'but it only applies to some people. After all in my business there's nothing I can turn into an ebook.' Within a minute of chatting to me she had developed two ideas for ebooks.Now, I'm not saying I'm some kind of miracle worker. However, often I discover that many people who run their own business can't see wood for trees. They are so tied up in delivering solutions to their existing customers, they can't see what else might be possible. As an example, I was talking to a chap from Midlands other day who runs a plastic mouldings company. He said to me that my ideas for ebooks only work in service industry and they they couldn't possibly work within his sector. A few minutes later we had developed an idea for an ebook which he is now going off to get written. As a search term, "plastic mouldings" gets around 45 searches a day in UK. At moment his web site gets almost none of those searches; instead his web site exists as a brochure to people in know - largely existing customers. What this means is, his web site is missing important traffic that could provide business. So, now he is writing an ebook on theme of 'how to use plastic and save environment'. He will be making this available free of charge - but he could add future ebooks for which he will charge, such as 'how to specif icy projects using plastic'. Now, he's not going to become a millionaire selling such ebooks. But free ebook will attract traffic he might otherwise have lost and paid for ebook will finance his Google AdWords campaigns. The result will be much more traffic to his web site at no cost, perhaps even at a profit. Suddenly, my chap from Midlands realised that key to unlocking future success of his company was selling information.
| | How To Choose A Reputable Online CasinoWritten by Adel Awwad
With literally thousands of online casinos on internet, it can sometimes become very confusing as to which ones are safe and reputable, and which casinos are not. So many of them are beautifully designed, look very professional and offer great signup bonuses, so how does one go about choosing "reputable" online casinos while avoiding "dodgy" ones?When choosing an online casino to play at, one should always take into consideration following points: Licensed casino Is casino licensed? While many online casinos are licensed, a significant number of casinos are not. There are plenty of unlicensed, illegal gambling casinos which are nothing more than money scam operations. One should always avoid these casinos at all costs. Where is casino licensed? While online casinos licensed in Antigua and Barbuda, Australia, Costa Rica, Cyprus, Gibraltar, Kahnawake, Netherlands Antilles, United Kingdom and West Indies are recommended, online casinos licensed in Eastern Europe should be approached with extreme caution. 24/7 Support Does casino offer 24/7 phone, fax, live chat and email support? Test casino's customer service department by asking them a few questions about their games, bonuses, etc and measure how long it takes to receive a decent response.
|