Industrial Connection Associate Editor TR Cutler Adds Strategic Alliance Partner Focus MarketingWritten by Thomas Cutler
Ranked as nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has added another strategic partnership with Focus Marketing (www.focus-market.com). According to Cutler, “This strategic alliance makes sense because we know value Focus Marketing brings to table. From Collateral Development, Event Management, Internationalization, Distribution Channel Development, Networking Programs, Lead Generation, Website, and Newsletters, TR Cutler, Inc. can now provide a comprehensive turnkey marketing solution.”• Cutler founded Manufacturing Media Consortium™ in same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand coverage and importance of manufacturing media coverage. • Cutler created "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
| | PRONTO North America Introduces FaxMailWritten by Tom Verzi
The ability to fax or e-mail any PRONTO-Xi document or report directly to customers, suppliers, colleagues directly from ERP (Enterprise Resource Planning) system dramatically improves productivity. According to Tom Verzi, Director of Marketing for Minnesota-based ERP leader, “FaxMail immediately drives cost savings with large reductions in communication and administration costs.”The PRONTO-Xi FaxMail solution, including a flexible document transmission management system, allows manufacturers and distributors ability to monitor status of every fax and e-mail sent. It becomes an indispensable tool for any manufacturing, distribution, service, or retail concern where fast, hassle-free communication is central to business operation. The Key Benefits of PRONTO-Xi FaxMail: •Reduce Postage Costs •Reduce Faxing costs •Reduce Labor costs in folding, addressing, and posting documents •Reduce time spend at fax machine •Highly professional-looking documents, incorporating logs and other layout elements •Easy to sue as printing within PRONTO-Xi A PRONTO-Xi user of FaxMail noted that it has eliminated need for staff to mail out 1500 statements per month and approximately 200 invoices per day. This is has reduced postage costs significantly and saved at least five working days per moth in staff folding envelopes.
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