Independent Music Promotion on the Web: 3 Steps to Success

Written by Nick Hooper

Let's face it,repparttar wildfire spread of web-based portals designed to introduce independent music torepparttar 144756 world has created a bewildering array of opportunities and costs. So where do they all balance out? When doesrepparttar 144757 cost of signing up to yet another music promotion service yield results? What results are we looking for anyway?

The key is to make your web promotion targeted, systematic and rich.

What isrepparttar 144758 main drive for independent artists promote their music onrepparttar 144759 web? The fundamental incentive for web promotion isrepparttar 144760 opportunity to get your music heard by people who might otherwise never know that you exist! If people know you exist they can become fans and repeat-listeners. Which of those fans buy CD's and downloads? Targeted listeners.

The most important goal of web promotion is to attract targeted listeners.

Any independent artist who says they userepparttar 144761 web to sell their music has missedrepparttar 144762 primary target - attracting targeted listeners. Attracting targeted listeners should be every independent artist's first priority. Remember, you don't sell your music - listeners BUY your music. It's a buyers market. The more targeted listeners you have,repparttar 144763 more sales you make - provided you are systematic in getting your targeted listeners.

The best way to get targeted listeners is to be systematic.

Many artists tend to approach their web promotion thinking that since they have a website and have signed up to a couple of artist showcase sites, thatrepparttar 144764 listeners will just come pouring in. Yes you have managed to target some potential listeners, but you still have to shout, "Hey, over'll likerepparttar 144765 sound of this!" A systematic approach to getting listeners to hear your music will attract and maintain their interest. But remember to make sure you haverepparttar 144766 content ready forrepparttar 144767 listener to enjoy.

Sites rich in content will retain your targeted listener.

Inrepparttar 144768 independent artist's case,repparttar 144769 rich content isrepparttar 144770 music. This may seem like old news, but look atrepparttar 144771 amount of independent artist websites that giverepparttar 144772 visitor loads of info aboutrepparttar 144773 band but very little (or hidden) ear candy. Music should berepparttar 144774 first thing a visitor gets. Atrepparttar 144775 very least they need an obvious link to where they can listen to your music. And not just one or two tracks but a variety of your music. Independent artists have to remember they have not hadrepparttar 144776 radio exposure to modelrepparttar 144777 presentation of their music after more well established acts. Listeners need to be convinced they like your independent music before they will buy it.

Sorepparttar 144778 question is how to make your web promotion targeted, systematic and rich?

Tips for Targeting.

The best targeted listeners onrepparttar 144779 web will be those that make it to your website. Find a way to know who they are. Setup a newsletter and make it easy to sign up to it. People interested enough to want to receive news about you are your hardcore web fans, keep them happy.

The next best group of targeted listeners are those that hear your music on other sites. Try to pick sites that allow listeners to link to your site. If they like your music they might click on that link to visit your site. You can then find out where these visitors are coming from. Find a good web statistics package that lets you know which sites your visitors are being referred from. Take note of those sites and focus your efforts with them accordingly.

When choosing sites on which to promote your music, check to see if they offer any individual stats relating to your music. Like how many track plays or page views you and your music receive on their site. This way you can check in periodically and monitor your performance with these sites.

Systematic Steps.

The key to being systematic is organization. Keep a note of allrepparttar 144780 sites you use to promote your music, a brief description of what they do and how much it costs. Try to get intorepparttar 144781 practice of monitoring all of them regularly. Take note of which sites are getting better results than others and focus your efforts accordingly. You might pay for minimal promotion on one website, while another gets you loads of listeners for free. Naturally you'll want to put more effort into updatingrepparttar 144782 sites that are getting better results.

Financial Planners, For Best Publicity Results, Make Sure Reporters Comprehend Your Topic

Written by Ned Steele

Don't assume that a reporter understands financial planning. If anything, assumerepparttar opposite until proven wrong. See if you can't develop a couple of questions forrepparttar 144692 reporter that delicately explore their subject-matter knowledge. Freddy Newshound may cover personal finance, but he’s no expert. He may have started onrepparttar 144693 beat yesterday and not know a T-Bill from a municipal bond.

Fill in any necessary gaps so thatrepparttar 144694 reporter can grasprepparttar 144695 significance and context of your story. Making assumptions about a reporter’s knowledge base is risky business.

You can also enhancerepparttar 144696 reporter's understanding of your topic by avoiding industry jargon. You’d be amazed at how much of it creeps unconsciously into our daily language. Save it for professional peers – except for an elite few trade press reporters,repparttar 144697 media will be confused by it.

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