Copyright 2005 Kurma Group
We get so caught up with internet marketing and “web building” that most of us tend to forget “olden days” of marketing; offline marketing. Years ago, web did not exist, yet, people still made millions!
Why is it that all of a sudden most of us think that offline marketing is not worth investment? If anything, lesser people that promote offline, more opportunity for you to slide in.
Even if you are just promoting an affiliate website, offline marketing can still be an incredibly profitable means to drive traffic. However, as with all marketing, do it slowly, track meticulously and learn as you go.
Here are 5 of cheapest ways you can start getting your hands into offline marketing:
1. Inexpensive Business Cards
There used to be a day when business cards were expensive, but today, companies such as www.vistaprint.com are giving away business cards for free!
You run into hundreds, if not thousands of people everyday just during your normal daily tasks; restaurants, neighborhood, grocery store, clubs, works, etc…
Simply have a business card on you and ready to go as you meet someone and they ask what you do? Refer them to your new start-up business and build their curiosity.
So what if this technique won’t have you boasting thousands of visitors in a month, over time you can build very targeted visitors – all while you also brand your company!
2. Press Releases Everyone who knows me, knows that I am very big on publishing articles and content and then distributing them online. I have scored BIG traffic by doing this and so have those who learned from me.
Well let’s take concept one step further and spread press releases. Press releases and content are similar in nature, just written differently. Press releases can spread like wild-fire and if picked up by any form of media, you’re set!
This strategy may take some time, but be patient. With great, easy-to-use services like www.prweb.com, it’s a shame to not use this strategy!