Increasing Short and Long Term Profits

Written by Charlie Cook


"I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my business would be easy if every client bought my products within two minutes of seeing my marketing materials, or signed up for my coaching services after a few minutes onrepparttar phone with me.

Do you make most of your sales in 2 to 20 minutes fromrepparttar 119633 time a prospect first reads your marketing copy, visits your web site or calls you?

Neither do I. I make approximately 10% of my sales atrepparttar 119634 time of first contact, but most prospects take weeks, months and, in some cases, years to become clients.

As I mentioned in my marketing blog, I track sales onrepparttar 119635 day I send out my marketing newsletter. Typically, orders for my books begin to come in within a couple of hours. Some will be from people who just found my web site and aren't even on my mailing list, others will be from prospects who signed up for my newsletter a couple of weeks ago, and still others will be from people who have been getting my marketing materials for a six months or even longer, sometimes as long as two years.

When Do People Buy? Prospects buy from you when they know you exist, know which problems you solve, feel confident in your products or services and understand their value, and, most importantly, when they want to do something about their situation or are ready to solve a problem. Prospects looking for an immediate solution may buy your $149 product or $5000 service today, but most won't want to purchase it until next month or next year.

Increasing Profits You need a marketing strategy that helps you increase immediate, short-term and long-term sales.

Does your current marketing strategy do this? Does it prompt people to buy from yourepparttar 119636 first time they visit your web site or call you, make a purchase a few weeks later and in some cases buy from you years after their first contact?

Would you like to improve your immediate, short-term and long-term sales? Below are marketing strategies you can use to accomplish this.

Making Immediate Sales You want a prospect reading your marketing materials forrepparttar 119637 first time to immediately see you as an expert and understandrepparttar 119638 value of your products and services. Don't makerepparttar 119639 mistake of thinkingrepparttar 119640 best way to do this is to describe products and services, credentials or list clients.

Introduce yourself with a marketing message that describes how you help your clients, phrased in terms of their concerns, not yours. Follow this with a few testimonials from clients that focus onrepparttar 119641 results you’ve generated.

Then describerepparttar 119642 solution your product or service provides, again in terms of your prospect’s needs. Finally, ask for a commitment, an order or contact information.

Website Promotion: Alternatives to Article Banks

Written by Kevin Kantola


Writing and submitting articles to article banks is a well-known method for promoting one’s website. Usually there is an author’s box atrepparttar bottom ofrepparttar 119632 article and a link back torepparttar 119633 website. This link is valuable in two ways. First, it provides direct traffic from those readingrepparttar 119634 article torepparttar 119635 website. Second,repparttar 119636 link counts as a vote torepparttar 119637 website when a search engine robot crawlsrepparttar 119638 article. This will help your website rank higher inrepparttar 119639 search engine results pages.

Article banks (such as ArticleCity.com or GoArticles.com) help Webmasters who need content for their websites as well. Webmasters will come to these resources and pick up articles for placement on their sites, providing valuable content for their own visitors. The only requirement is thatrepparttar 119640 Webmasters keeprepparttar 119641 author’s box, includingrepparttar 119642 active link, intact when copyingrepparttar 119643 articles.

From a Webmaster’s point of view, they need search no further thanrepparttar 119644 article banks for relative content for their websites. But, forrepparttar 119645 writers promoting their own websites, there is no need to stop submitting articles atrepparttar 119646 article banks as other resources are available. First, online magazines may be researched and articles submitted to them directly. Second, articles may be submitted to different online groups such as Yahoo! Groups where all you need to do is sign up as a member and then you can emailrepparttar 119647 article to all members inrepparttar 119648 group.

The third and perhaps newest method for submitting articles and promoting one’s website can be found at some ofrepparttar 119649 newer sites that are part article bank and part online magazine. Like an article bank, these new sites let writers submit articles for placement onrepparttar 119650 site and even letrepparttar 119651 writer create an online portfolio showcasing their work. Like a magazine, some of these sites will pay for content and encourage readers to come to their site to read allrepparttar 119652 great articles that they offer.

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