Having a vast "stable" of words that you are confident in using allows you to choose just right one when you need it. This can help make your copywriting, client conversations, arguments, and sales presentations incredibly powerful and concise. And it never hurts to appear smarter than you are.

In grade school, we were given vocabulary lessons and quizzes that forced us to learn meanings of new words. But now, as grown-ups in our increasingly "dumbed-down" society, it's not easy to keep learning new words without working at it. The six-o'clock news and "People" magazine won't do much to increase your word power.

So how can you increase your vocab without spending hours studying your dictionary or a book on subject? Here are a few easy ways that I've found helpful:

1. Read more publications.

"The New York Times" and even news magazines such as "Time" and "Newsweek" often throw in words that fall above country's average 6th grade reading level. (That sounds mighty low, I know, but that's target for most publications aimed at general public.) Keep a small dictionary with you, and when you come across words you're not familiar with, look them up. Don't be embarrassed about not knowing then -- just learn them!

2. Get your "Word of Day."

Neutralizing objections is easier than it sounds. Most of your prospect's objections to buying fall into 1 of only 3 categories. Let's look at these 3 categories of objections ..and some proven tactics you can use to neutralize them.

1. THE MONEY OBJECTION

Most of your prospects have (or can get) money to buy what you're selling. But they have a money objection. Some think your price is too high. Others believe they can get a better value from a competitor.

You don't have to reduce your price to neutralize these Money Objections. Here are 2 proven tactics that work for any business.

Enhance perceived value of your product or service. For example, some businesses include with each sale a manual, CD or downloadable e-Book crammed with information related to using their product or service.

Another effective tactic is to promote yourself or your company as a "Specialist" catering to special needs of a narrowly defined targeted market. Prospects feel comfortable when buying from somebody who thoroughly understands them and their unique needs. They want to do business with you -- even if you don't offer lowest price.

Here's a simple 3-step process you can follow to develop yourself into a specialist:

Step 1: Divide your primary market into several more narrowly defined specialty markets.

Step 2: Learn everything you can about prospects in each new specialty market ...and about how your product or service meets their special needs.

Step 3: Customize your sales message to appeal directly to special interests and unique circumstances of prospects in each specialty market.