Increase Your Selling Power by Increasing Your WORD Power

Written by Alexandria K. Brown

Although it's painfully obvious that a poor vocabulary won't keep you out ofrepparttar White House, people do judge you byrepparttar 127358 words you use -- making assumptions about your intelligence, education, and capabilities.

Having a vast "stable" of words that you are confident in using allows you to choose justrepparttar 127359 right one when you need it. This can help make your copywriting, client conversations, arguments, and sales presentations incredibly powerful and concise. And it never hurts to appear smarter than you are.

In grade school, we were given vocabulary lessons and quizzes that forced us to learnrepparttar 127360 meanings of new words. But now, as grown-ups in our increasingly "dumbed-down" society, it's not easy to keep learning new words without working at it. The six-o'clock news and "People" magazine won't do much to increase your word power.

So how can you increase your vocab without spending hours studying your dictionary or a book onrepparttar 127361 subject? Here are a few easy ways that I've found helpful:

1. Read more publications.

"The New York Times" and even news magazines such as "Time" and "Newsweek" often throw in words that fall aboverepparttar 127362 country's average 6th grade reading level. (That sounds mighty low, I know, but that'srepparttar 127363 target for most publications aimed atrepparttar 127364 general public.) Keep a small dictionary with you, and when you come across words you're not familiar with, look them up. Don't be embarrassed about not knowing then -- just learn them!

2. Get your "Word ofrepparttar 127365 Day." offers a daily e-mail that gives you interesting and useful words, along with their definitions, pronunciations, and three examples of their usage. Since it's easier to learn in small bits, this is an ideal way to pick up new words you can really use. For example, yesterday's nugget was: "pervicacious pur-vih-KAY-shus, adjective: Refusing to change one's ideas, behavior, etc.; stubborn; obstinate." (I'm sure we know many people who are pervicacious.)


Written by Bob Leduc

You can increase your sales by neutralizingrepparttar unspoken objections your prospects may have to buying from you ..BEFORE you ask them to buy. Neutralizing unspoken objections will increaserepparttar 127357 sales you get from your web pages, sales letters and personal presentations.

Neutralizing objections is easier than it sounds. Most of your prospect's objections to buying fall into 1 of only 3 categories. Let's look at these 3 categories of objections ..and some proven tactics you can use to neutralize them.


Most of your prospects have (or can get)repparttar 127358 money to buy what you're selling. But they have a money objection. Some think your price is too high. Others believe they can get a better value from a competitor.

You don't have to reduce your price to neutralize these Money Objections. Here are 2 proven tactics that work for any business.

Enhancerepparttar 127359 perceived value of your product or service. For example, some businesses include with each sale a manual, CD or downloadable e-Book crammed with information related to using their product or service.

Another effective tactic is to promote yourself or your company as a "Specialist" catering torepparttar 127360 special needs of a narrowly defined targeted market. Prospects feel comfortable when buying from somebody who thoroughly understands them and their unique needs. They want to do business with you -- even if you don't offerrepparttar 127361 lowest price.

Here's a simple 3-step process you can follow to develop yourself into a specialist:

Step 1: Divide your primary market into several more narrowly defined specialty markets.

Step 2: Learn everything you can about prospects in each new specialty market ...and about how your product or service meets their special needs.

Step 3: Customize your sales message to appeal directly to repparttar 127362 special interests and unique circumstances of prospects in each specialty market.

TIP: If you're attracting many prospects who really don't have (or can't get)repparttar 127363 money to buy your product or service -- you need to change your market. Target a market where prospects have an intense desire forrepparttar 127364 benefits produced by your product or service ...ANDrepparttar 127365 money to buy it.

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