Google AdWords provides a simple way to purchase highly targeted advertising, regardless of your budget. Unlike other sites selling banner ad space and pay-per-ranking, AdWords provides advertisers with highly effective text ads that are displayed with search results. Studies have shown that highly targeted keyword advertising produces an average of four times industry standard clickthrough rate.

Google, one of premier Search Engines, receives over 29 million searches each day. Their popularity most likely stems from speed and accuracy of their search results. Needless to say, placing your text ad with Google Adwords will be a highly effective way to advertise your products and services.

It is a well-known fact that text ads perform much better than banner ads. What better way to target your audience than through a popular Search Engine? Your potential customer is there for a reason -- they're looking for something. When a Google visitor types in their keywords, they are almost instantly presented with their search results. On right side of results are colored text boxes containing targeted advertisements that match their search terms.

When you place your ad with AdWords, you will have ability to select a list of tightly targeted keywords including all of following:

Keyword Matching - Shows your ad when a search includes your selected words.

Phrase Matching - Shows your ad when a search includes your selected phrases.

Exact Query Matching - Shows your ad when a search contains your exact keywords and no others.

Negative Keyword Matching - Will not show your ad if a search contains certain words you select.

This unique targeting technique will enable you to create a highly targeted ad campaign and test your ads with a high rate of accuracy. What's more, you can even target your ads to a specific country or language.

The same applies with a radio commercial. It also needs a headline to attract listener's attention so they "prick up their ears" and listen further.

The headline therefore becomes ad for ad. It must be strong enough to "flag attention" and stop reader, listener, or viewer "in their tracks." The job of headline is to entice them to read on or pay further attention to message that follows.

Let's face it; we all have a natural resistance to advertising. These days we are bombarded with thousands upon thousands of commercial messages. Unless headline is of particular interest, or in some way says "I'm talking to you!", we will tend to ignore it.

If you're like most advertisers, you will open a newspaper or magazine and go immediately to your own advertisement. It stands out because you are looking for it.